Category: Marketing

The task of updating your website can be intimidating. Many business owners think they need to defer any changes or updates to web developers. The truth is there are simple things you can do to update your website and make it an enjoyable place for your customers to visit. Here are six steps you can […]

Jul
9

There’s nothing more exciting than launching your new website. You want it to reach far and wide (the SEO part), but far doesn’t matter if no one sticks around to read it. Writing is hard but nothing will help you understand yourself and your business better. Here’s five tips to ensure that your prospective clients […]

Since I participate in quite a few trade shows, I want to share some tips that that can help you in having a more engaging trade show. 1. First of all, SMILE SMILE SMILE!!! 2. Stand straight and have an air of confidence, not arrogance. Don’t stand guard at your booth with your arms folded […]

We know how important having a website is to our business. That’s why we invest time, energy and resources into its design and launch. But once it’s live, and the initial excitement fades, our website is all too easy to ignore. We get caught up in the day to day running of our business or […]

If you haven’t got one – you need to get one! Many of us are working on contracts, holding part time jobs, starting our own business or finding ways to add value to our present workplace. It is essential to know how to build our business and market ourselves and our skills. One way to […]

The practice of Public Relations is ever-changing. With the rise of more tools comes more possibility for getting your company out there. If you plan out your PR efforts with a strategy, you’re more likely to be set up for success than fly by the seat of your pants. Every strategy needs a goal, a […]

A quality first impression can make the difference between being a successful business person and being business person who isn’t in business for too long. It isn’t fair that people form an instant impression of us before taking the time to get to know us – but it is what humans do. People do it […]

Here are seven small low-to-no cost projects that you can do while everyone is only now gearing up for the new year! Each project will generate a measurable ROI for you in 2014. 1. Update your website’s “About Us” page. Change the graphics to fresher, newer images; add a new profile picture to let visitors […]

1. Understand what business you are really in Knowing what business are you actually in, is a crucial part of your marketing strategy. Being an exceptional technician at what you sell (products or services) will not guarantee success. But knowing how to articulate why your market should care about what you sell, will. Now imagine […]

Several shifts have been happening in the field of public relations in the last decade, which are so apparent now that there is no excuse not to know or accept what is being done differently. The first is with the decrease in content length. Gone are the days of 5-10 page news releases. Avoid the […]