Category: Marketing

1. Understand what business you are really in Knowing what business are you actually in, is a crucial part of your marketing strategy. Being an exceptional technician at what you […]

Several shifts have been happening in the field of public relations in the last decade, which are so apparent now that there is no excuse not to know or accept […]

Writing a media pitch can be really easy. If you can write an email, you can write a media pitch and introduce a reporter or editor to you, your company, […]

Have you heard the term 2.0, or even 3.0? This number refers to a new version, or changes in the way something (originally the World Wide Web) is made and […]

My last blog Coffee is Good For Business! shared 3 benefits of scheduling coffee meetings each week. Here are 5 Points to keep your coffee meetings casual but controllable. Purpose […]

I’ve always made a point of scheduling a coffee ‘meeting’ at least twice a week. One is with someone new that I’ve just met and the other is usually a […]

Media & PR isn’t always a high priority, but if you’re looking to promote yourself then you need to start working on your strategy now. Don’t wait until you need […]

Does your business serve a diverse community of customers? If so, you may be thinking about how to market to a specific group based on age, gender or culture. One […]

My last blog On That Note . . . Part One shared the “Why’ handwritten notes are effective even in today’s digital world of communication. This blog will share 5 […]

I have often been asked what I do and when I respond with “I brand companies,” I am usually greeted with blank expressions or a look of confusion. So, now […]