Category: Marketing

There are numerous benefits to using the email newsletter as a marketing tool. The foremost benefit is it allows a business to maintain contact with its customers, prospects and influencers regularly and cost-effectively. Before your company jumps into the world of email newsletters, however, it is important to have a strategy in place. Here’s a […]


Your elevator pitch is like a living document. It’s a method of communication that should change and evolve as you and your business do. Each time you give your elevator pitch, your goal should be to elicit the response: “Tell me more” or “How do you do that?” The best way to NOT get business […]

When conducting market research, aside from selecting the right target audience and research type (such as focus group or email survey), asking the right questions is crucial in receiving quality responses: 1. Your questions should be pointed and as concise as possibleWhen creating your questions, make a mental distinction between what is essential to know, […]

When your brand comes up in conversation, do people know about it? Do they know what product or service your brand specializes in, be it modern Indian fast food, fitness for women or glass repair? If your brand is well established, this is a good thing, as long as people have a positive impression of […]

As business owners, it’s often easy to think that getting more customers is the answer to getting more revenue. Although this is true, it is actually much more cost and time effective if you already have a solid customer base to focus on, keeping the existing customers you love as your primary goal. Many of […]

Have you ever considered the impression your business gives to people who are not ‘29’ anymore? “Older adults tend to be loyal customers. If your business is age-friendly, you can attract and keep customers within a large and expanding demographic.” Age-Friendly British Columbia. When I had my stores, I had a large number of customers […]

Flexibility, change and reinvention are part of the challenge of being an entrepreneur whether you are creating new services to meet your client needs, exploring new opportunities or marketing to potential customers. Consider expanding your business to take advantage of opportunities in other parts of the world. Diversifying into different markets can help you mitigate […]

Relaxed work attire is a trend many entrepreneurs have embraced — some perhaps a little too much. In fact, a recent survey commissioned by The Creative Group found 39 percent of executives said workers and company representatives appear too casual when donning a relaxed look. As an entrepreneur, we ARE the company and our appearance […]

The most successful marketing strategies begin with the customer in mind. You want to put yourself in her shoes so that you can feel what she is feeling; experience her thoughts including why she needs your product and service, and what might be standing in her way of making the purchase. So how do you […]

“Over 650,000 British Columbians are 65 or older, and the post-war baby boomer generation began to turn 65 in 2011. This vibrant group not only has a lot of purchasing power but also has the time to shop.” Age-friendly British Columbia. 65 is the new 45I live in White Rock. At 48, I am considered […]