Category: Marketing

The most successful marketing strategies begin with the customer in mind. You want to put yourself in her shoes so that you can feel what she is feeling; experience her […]

“Over 650,000 British Columbians are 65 or older, and the post-war baby boomer generation began to turn 65 in 2011. This vibrant group not only has a lot of purchasing […]

Giving a quality presentation is one of the most inexpensive and impactful ways to market your business and your expertise. You don’t have to be a professional speaker to do […]

The ability to follow-up effectively with potential customers and referral partners is key to the success of a small business. Create a standard follow-up guideline– Follow-up with potential customers and […]

Retail is all about your unique brand. Once you have decided on a concept, completed your business plan, signed your lease, and placed orders for stock to fill your store, […]

Getting involved in the community can be a win-win situation in business. You showcase your business as being “socially aware” and you feel good about it. The most important thing […]

Word of mouth marketing is a true grass roots and organic form of marketing, based on our natural desire to share our experiences with family, friends, and colleagues. If we […]

Fact: Networking is essential to the growth of our business. OK, we agree with this fact but how do we connect with the ‘right’ people? Since many decision makers rarely […]

Even more than ever, especially in these economic times, connections and relationships are so important. No amount of cold calling, sales promotions, or advertising will equal the amount of business […]

The holiday season is upon us, so we’re making our lists, checking them twice, and then getting online with Google to find our shopping destinations. If your potential customers are […]

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