Category: Social Media

One question that comes up quite often working as a social media consultant, is, “Do I need to use social media to promote my brand?” The short answer: it depends. The longer answer is that it depends on your marketing objectives, your target audience, and how much time and money you’re willing to invest. There […]

On June 10, we hosted social media consultant, Jennifer Kolbuc who shared tips on how to deliver content that engages your followers while saving time in the process. You can listen to the complete webinar recording here. Read below Jennifer’s blog on some awesome writing prompts for your social media content calendar. Social media is […]

On June 10, we hosted social media consultant, Jennifer Kolbuc who shared tips on how to deliver content that engages your followers while saving time in the process. You can listen to the complete webinar recording here. Read below Jennifer’s blog on why a Content Calendar is important for social media success. Just as social […]

How are you marketing your business right now? Even a global pandemic shouldn’t stop you from working on your business. Right now is the PERFECT time to ramp up your content marketing and blogging. All those other businesses who relied on “traditional” marketing (flyers, newspapers, ads…etc) will fall behind right now with everyone practicing social […]

Social Media 2020: Tips to Start and Stop This Year

A new decade is here, along with dozens of ideas for New Year’s resolutions, and new energy to make this year better than the last. If you run or manage a brand feed for any social media platform, it can be easy to get stuck in the same old habits. If you’re on the resolution […]

Instagram Stories for Business - Why You Should Use Them

Instagram Stories for business: do you really need to? With more and more social media and digital channels to promote your content on, it can feel overwhelming to know what to prioritize. I previously shared the Four C’s of Standing Out on Instagram. Now, here’s three reasons why Instagram Stories should be at the top […]

With over one billion active users, Instagram is the fastest growing social media platform. While organic reach on Facebook has bottomed out near one percent, Instagram is proving to be a more reliable and affordable way to connect with and grow your audience. If you’re thinking of using Instagram to promote your business, or are […]

Since becoming a female entrepreneur at 60, I have discovered how good blogging is for my confidence and self-esteem. As overwhelming as social media can be, there are a lot of healthy ways to use social media to promote your business and boost your self-esteem. Using social media to your advantage When you feel like […]

              A professional bio is a vital tool that gives others their first impression of who you are and what you do. What you highlight in your bio will affect how readers perceive you as a leader, business owner, speaker, author or entrepreneur. It is essential that the content […]

So you’ve started your accounts and are building your followership. You know how to use the tools, but want to take it to the next level. Here are some more intermediate steps you can take to get closer to your ideal customer or client through social media. 1. Use all of the tools and connect […]

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