Category: Social Media

              A professional bio is a vital tool that gives others their first impression of who you are and what you do. What you […]

So you’ve started your accounts and are building your followership. You know how to use the tools, but want to take it to the next level. Here are some more […]

“Like ” it or “Unlike” it…social media is now an important fact of your life. It can help you immensely if you employ the right tools. In a survey, Social […]

Facebook currently has 1.95 billion active users, including 1.28 billion daily users, and 1.15 billion on mobile devices. The platform represents an advertiser’s dream: highly trafficked and highly accessible, with […]

When I was in high school we learned to type business letters using standard form templates and mastering the art of carbon paper. Communication today is faster, more effective and […]

In a world of quick-fix social media, writing a 150 or 300-word blog seems like a big exercise. So why blog? Because blogging is still one of the most powerful […]

The first step to maximizing your LinkedIn presence is to fully complete your profile. LinkedIn will tell you how complete your profile is, and what you can do to add […]

For most people, a call or visit from the media can be a stress-filled experience. When I coach spokespeople from different organizations, I try to cover all the possible scenarios […]

Instagram is one of the fastest growing social networks, with 400 million users and an estimated 71% of American businesses predicted to use it by 2017 (emarketer.com). One of its […]

It can be daunting to stare at a lens since it can seem like an emotionless eyeball, unblinking, waiting for you. Perhaps it conjures an image that you fear – […]