Category: Social Media

Online video can communicate your story and message, share your heart, and express how you truly feel about something in under 60 seconds. No other medium can do that in such a concise, visually engaging way, and it is the most powerful first impression you can make if you can’t meet face-to-face. That’s why we […]

These days, no PR campaign is complete without a blogger outreach. Bloggers reach targeted audiences and enjoy much more credibility than paid ads. But for many PR folks, interacting with bloggers is new ground. Get better results from your blogger outreach by following the tips below. How to Reach Out to Bloggers Do’s 1. Do […]

Here are some tips that might help you manage social media while ensuring that your own content is going a long way. Facebook While Facebook discourages posting about your business on your personal profile, you can get away with things like sharing blog posts. A Facebook expert I heard speak recently said that there’s no […]

As a brand, you can advertise that you’ve got the best products and services on the market. You can do this in creative ways, innovative ways, or plain ‘ol simple ways. But, at the end of the day, your clients are the ones who get to DECIDE if you really are as good as you […]

Most people have misconceptions about what SEO really means and how social media factors into the game of Google rankings. So, let’s chat about it a little. In the eyes of search engines, every like, post, share, tag, etc. is viewed as an online vote in favour of your brand. I want you to think […]

Every day, people are bombarded by advertising. There is always someone trying to sell some kind of product or service that will supposedly make our lives better. Flashy packaging and clever wording convinces us to purchase products, which often end up as closet fillers. Smart business owners think differently when deciding on their marketing strategy. […]

Whether you are a business professional or a small business owner, it is important to stay on top of what’s happening in and around the digital sphere of things if you are the one in charge of the business strategy and objectives. Staying on top of trends keeps you aware and helps you adjust your […]

Awhile back I came across an article in a national newspaper criticizing bloggers for being sloppy and unfocused. Easy to say with the benefit of a department editor, copy editor, and a fact checker. You can’t be your own newsroom, but a blog post can be professional and engaging with a little self editing. It’s […]

You know good writing when you find yourself reading about something you thought was boring (dinosaurs are my test). Real engagement can do that. And what’s a blog for but to engage clients and colleagues? But how to do with panache and still sound professional? #1. Be an ExhibitionistGive us a piece of yourself. We […]

While catchy headlines are obvious for traditional media, consider whether you can create them for social media as well. Brevity is the key: When creating a headline for a traditional media pitch, brevity is key. Aim for 4-6 words, and the formula adjective noun verb noun. Example: “Prince William Weds Catherine.” There is no guarantee […]