Category: Social Media

“Like ” it or “Unlike” it…social media is now an important fact of your life. It can help you immensely if you employ the right tools. In a survey, Social Media Examiner found that “nearly all marketers (93%+) who’ve been employing social media marketing for one year or longer report it generates exposure for their […]

Facebook currently has 1.95 billion active users, including 1.28 billion daily users, and 1.15 billion on mobile devices. The platform represents an advertiser’s dream: highly trafficked and highly accessible, with a highly devoted user base. Gone are the days of casting your advertising net into the vast ocean of uninterested masses and pulling in your […]

When I was in high school we learned to type business letters using standard form templates and mastering the art of carbon paper. Communication today is faster, more effective and sometimes trickier than spending the day crafting the perfect letter. After all, we often discover a mistake after clicking “send.” How can you get the […]

In a world of quick-fix social media, writing a 150 or 300-word blog seems like a big exercise. So why blog? Because blogging is still one of the most powerful ways to get your business brand known online. Here are 6 key benefits of blogging for business: 1. SEO: If you do a weekly blog, […]

The first step to maximizing your LinkedIn presence is to fully complete your profile. LinkedIn will tell you how complete your profile is, and what you can do to add to it. Then it will rate your Profile Strength on the right hand side. Additional things you can do to beef up your profile are: […]

For most people, a call or visit from the media can be a stress-filled experience. When I coach spokespeople from different organizations, I try to cover all the possible scenarios – from the mundane to the tragic – that would interest traditional and social media. It’s the best way to build confidence. That said, here […]

Instagram is one of the fastest growing social networks, with 400 million users and an estimated 71% of American businesses predicted to use it by 2017 (emarketer.com). One of its unique features is allowing you to “push” your grams (posts) to other networks like Facebook and Twitter. Connecting your social accounts is a simple way […]

It can be daunting to stare at a lens since it can seem like an emotionless eyeball, unblinking, waiting for you. Perhaps it conjures an image that you fear – an ambivalent audience. After all, how can we perform without connection? I think this fear and the lack of connection is what can trip people […]

Online video can communicate your story and message, share your heart, and express how you truly feel about something in under 60 seconds. No other medium can do that in such a concise, visually engaging way, and it is the most powerful first impression you can make if you can’t meet face-to-face. That’s why we […]

These days, no PR campaign is complete without a blogger outreach. Bloggers reach targeted audiences and enjoy much more credibility than paid ads. But for many PR folks, interacting with bloggers is new ground. Get better results from your blogger outreach by following the tips below. How to Reach Out to Bloggers Do’s 1. Do […]