Category: Social Media

Awhile back I came across an article in a national newspaper criticizing bloggers for being sloppy and unfocused. Easy to say with the benefit of a department editor, copy editor, and a fact checker. You can’t be your own newsroom, but a blog post can be professional and engaging with a little self editing. It’s […]

You know good writing when you find yourself reading about something you thought was boring (dinosaurs are my test). Real engagement can do that. And what’s a blog for but to engage clients and colleagues? But how to do with panache and still sound professional? #1. Be an ExhibitionistGive us a piece of yourself. We […]

While catchy headlines are obvious for traditional media, consider whether you can create them for social media as well. Brevity is the key: When creating a headline for a traditional media pitch, brevity is key. Aim for 4-6 words, and the formula adjective noun verb noun. Example: “Prince William Weds Catherine.” There is no guarantee […]

I hear from small businesses that they don’t have time to engage on social media. Many executives of large companies don’t participate at all, leaving social interactions to junior staff in their marketing department, often citing lack of time or know-how as main reasons for their avoidance. However, it’s important for leaders to take part […]

You can tweet, post, pin, plus one it or share. Overwhelmed yet? How do you still manage a business without getting overwhelmed with everything you need to do on Social Media? This is one of the most commonly asked questions from business owners. For businesses that want to leverage the power of social media without […]

The key message that I keep hearing from business owners is the feeling of being overwhelmed by the numerous social media platforms and the lack of time to participate in even one of them.Here are strategies to feel less overwhelmed. Social media is a toolSocial media is simply another tool to help you communicate with […]

You’re amazingly confident talking one-on-one to people about your business, but the minute you step in front of a camera, ahhhhhh! Your throat gets dry, hands get sweaty.You have nothing to say while fear grips your shoulders in a tight ball of anxiety. Recording a video to promote your business is like going to the […]

Social Media is something that almost everyone knows a little bit about. The trouble is a little bit of knowledge can be a very dangerous thing. Especially when your business reputation is at stake! This list is designed to give you a few things to think about next time you log onto facebook or get […]

One of the fatal branding errors that some businesses make is in their email address. I call this problem “the ugly email” – businesses that use email addresses like or or an email through their Internet provider. As an entrepreneur, you have invested a lot of your time and energy in building up […]

As women entrepreneurs we are masters at multi-tasking. We know how to schedule an appointment in our calendar while texting our teenager about dinner and sending an email to a client. Below are a few tech tools to help increase your business productivity. 1. Social media. Facebook and Twitter are THE‘ blast’ communication portal for […]