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Online video can communicate your story and message, share your heart, and express how you truly feel about something in under 60 seconds. No other medium can do that in […]
These days, no PR campaign is complete without a blogger outreach. Bloggers reach targeted audiences and enjoy much more credibility than paid ads. But for many PR folks, interacting with […]
Here are some tips that might help you manage social media while ensuring that your own content is going a long way. Facebook While Facebook discourages posting about your business […]
As a brand, you can advertise that you’ve got the best products and services on the market. You can do this in creative ways, innovative ways, or plain ‘ol simple […]
Most people have misconceptions about what SEO really means and how social media factors into the game of Google rankings. So, let’s chat about it a little. In the eyes […]
Every day, people are bombarded by advertising. There is always someone trying to sell some kind of product or service that will supposedly make our lives better. Flashy packaging and […]
Whether you are a business professional or a small business owner, it is important to stay on top of what’s happening in and around the digital sphere of things if […]
Awhile back I came across an article in a national newspaper criticizing bloggers for being sloppy and unfocused. Easy to say with the benefit of a department editor, copy editor, […]
You know good writing when you find yourself reading about something you thought was boring (dinosaurs are my test). Real engagement can do that. And what’s a blog for but […]
While catchy headlines are obvious for traditional media, consider whether you can create them for social media as well. Brevity is the key: When creating a headline for a traditional […]