Category: Social Media

Online video can communicate your story and message, share your heart, and express how you truly feel about something in under 60 seconds. No other medium can do that in […]

These days, no PR campaign is complete without a blogger outreach. Bloggers reach targeted audiences and enjoy much more credibility than paid ads. But for many PR folks, interacting with […]

Here are some tips that might help you manage social media while ensuring that your own content is going a long way. Facebook While Facebook discourages posting about your business […]

As a brand, you can advertise that you’ve got the best products and services on the market. You can do this in creative ways, innovative ways, or plain ‘ol simple […]

Most people have misconceptions about what SEO really means and how social media factors into the game of Google rankings. So, let’s chat about it a little. In the eyes […]

Every day, people are bombarded by advertising. There is always someone trying to sell some kind of product or service that will supposedly make our lives better. Flashy packaging and […]

Whether you are a business professional or a small business owner, it is important to stay on top of what’s happening in and around the digital sphere of things if […]

Awhile back I came across an article in a national newspaper criticizing bloggers for being sloppy and unfocused. Easy to say with the benefit of a department editor, copy editor, […]

You know good writing when you find yourself reading about something you thought was boring (dinosaurs are my test). Real engagement can do that. And what’s a blog for but […]

While catchy headlines are obvious for traditional media, consider whether you can create them for social media as well. Brevity is the key: When creating a headline for a traditional […]