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Category: Social Media

Are you using LinkedIn to grow your business? Or have you been thinking of using it but haven’t got around to it yet? LinkedIn is essential for all B2B businesses but can also be very effective for B2C businesses. The approach for B2C will be different, but can be equally effective when you utilize LinkedIn’s […]

As a social media strategist I often come across the following question – I have a barely used Twitter account under my personal name. Should I open a new account for my business under my business name? I strongly suggest you keep just one Twitter account with your name on it. If you want your […]

As a social media strategist, I hear over and over again from clients, “But I am on Facebook, so I don’t need to be on Twitter”, or “I just don’t get Twitter.” Facebook is an amazing social media tool to build relationships. But the reason why mastering Twitter will help you to grow your business […]

Imagine going into a networking event, dropping off your business cards on the table and then walking out. Who would do that? So why do that on Twitter? I see many businesses on Twitter posting what they have for sale and retweeting what other people have said but not actually engaging and then wondering why […]

Are you confused about how to make Twitter work for your business? Here are 4 tips to get you started: 1. Consciously grow your followers – Waiting for people to come to you is old school marketing. You need to go where people are, by searching for them through keywords, other followers, by location, even […]

Social Media Marketing is turning traditional marketing techniques on its head. In recent years, due to our ability to filter out advertising, we are moving into a friendlier, “getting to know you” version of marketing, as opposed to “just buy this.” Twitter is a great way to connect with your customers. To get the maximum […]

If you run your own business, chances are you’ve already made a foray into the wild and wacky world of Social Media Marketing. There are two main rules when it comes to social media: Always provide value It’s not about you In this post, I want to share some best practices for maintaining your business’ […]

Should you use a group buying site like Groupon for your small business? They seem to be everywhere now, with new ones popping up all the time. Before jumping on the group buying bandwagon, consider the following: 1) Make sure that you can break even Some of the biggest horror stories are about small businesses […]

Few businesses are lucky to be so unique that media naturally gravitate to them on a regular basis. For the rest of us, it requires a bit more knowledge and skill to practice good media relations. The CNW Group recently hosted a panel in Toronto with three online experts. They provided some valuable tips on […]

Have you noticed how many vehicles have vinyl letters on their rear window or bumper? For small businesses, this has been a great way for them to get exposure wherever they go. For as low as $50, your website address can become a moving billboard. It’s funny when you see beat-up vans or trucks with […]