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Category: Technology

1. Write an attention-grabbing headline. Your homepage must grab visitors’ attention and quickly show the main benefit you offer. How does your product or service improve your customers’ lives? Does it save time? Help them make money? Give them pleasure or safety or comfort? When you’re clear on the benefit, imagine explaining this to your […]

For some people, writing can be a painful process. Are you writing about yourself? Even worse.  However, some level of relief is that the “About” page of a website isn’t about you; it’s about how you’re going to make your prospective customer’s life easier. It’s about them. At first, this may seem a bit counter-intuitive, […]

Build a website that engages your customer and positively impacts your business. A website is a vital part of your marketing plan. Regardless of whether you are a wedding coordinator, yoga instructor, or photographer, your prospective clients will most probably research your business before contacting you. Since your website is often the first impression of […]

As entrepreneurs, we know that digital marketing is important but it often falls to the bottom of our priority lists. Even when we have spare time, where do we begin? What are the best tactics and tools? How do we maximize our time and budget? Fortunately, the internet is full of free digital marketing tools. […]

First impressions are everything. Like a book cover, people will judge your website by its title and description. Search results are an opportunity to advertise your business.Take advantage of this by establishing a keyword-rich headline, meta-description, and URL. Be a step ahead of the competition. Here are some tips on how to improve your click-through […]

Burning the candle on both ends? This post provides easy ways to strike a better work life balance and to relieve some pressure with the help of technology. As a business owner, you’re expected to be everywhere, give explicit instructions, and do everything (if you want it done right)—all just to put food on the […]

Wondering how collaboration can turn misses into hurrahs? This post uncovers a hidden productivity secret, often dispelled by business owners as frivolous and unproductive. Well, turns out, chat is pure productivity fuel. Employees already chat on their devices or online messenger, so how can real-time chat for business boost their productivity? Chat for business Chat […]

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In Canada, women make up 5% of tech founders and receive less than 4% of venture capital. They face unique challenges in raising capital, entering established networks and adapting their needs to the current tech-focused support programs around the country. It’s important to focus the needs of female founders of tech ventures as distinct from […]

Is the office experience dead? This post discusses the benefits of the work-from-home model and how employers can finally gain the cost benefits of no real estate. Most employers hate the idea of going virtual, but companies in Canada increasingly choose to shrink their real estate footprint and adopt work-from-home. But who watches the staff? […]

If you’re tired of hearing about disruption, rejoice, it will soon be replaced by business intelligence (BI). The buzzword of 2017-18, the mention of BI may exceed everyone’s forecasts. Lucky for you, the BI phenomenon hasn’t reached its pinnacle… in fact, the groundswell just started in Canada. Enterprises in the [Canadian] utilities sector (50.9%) had […]

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