Category: Technology

Every business has digital marketing of some kind these days, and behind it is a lot of creative talent. These are the web designers, writers, graphic designers, photographers, videographers, illustrators, and musicians who can make your business communications look and sound great. But if it’s your first go around, it’s a mystery how they work. […]

Given that websites play such a large marketing role for most small businesses, many entrepreneurs are intimidated by the task of maintaining their own websites. In fact, the best thing you can do for your website is make it useful, up-to-date and easy to navigate. Ask yourself: What are my customers coming to my website […]

It is no secret that women are still underrepresented in Science, Tech, Engineering and Mathematics (STEM) fields. Did you know that in the last 30 years there has hardly been any change in the percentage of women in the sciences in Canada? These industries have only seen 3% growth in female representation since 1987! These […]

There is a crucial question that everyone asks before becoming a blogger – Which blogging platform should I use… Blogger, WordPress or something else? My very first blog was called “Chrissie’s Film Project Blog” and was written in 2005/2006 when I was working on “What Girls Are Made Of?” my Master’s thesis project. That experience […]

Feeling overwhelmed as an entrepreneur? “Work smarter, not harder” has been my resolution this year. Some tech tools have really helped me accomplish this. Here are a few of my favourite tools for working smarter. IFTTT (web, iOS, Android) IFTTT (If This Then That) streamlines productivity by automating online tasks. It uses “recipes” that you […]

As a business owner, your days are full and there never seems to be enough time. Spending some of that precious time tracking what you did in a day may seem like a luxury you can’t afford. And really, why bother? You know pretty much what you do each day…right? Well, probably not. Tracking your […]

In continuation of my earlier blog on “How to protect your business from fake trademark infringement and “domain slamming” scams,” below are some key suggestions: How to protect yourself If you don’t recognize the sender, then most likely the notice you have received is a scam to entice you into buying domain names through them. […]

At least once a week, I get an email from a friend, associate or fellow business owner asking me whether the email they just received is legitimate. Mainly originating from China, this scam involves sending domain owners an email claiming that another company has attempted to register domains containing the targeted company’s trademarks. You’ve likely […]

Do you have a smartphone or tablet you would like to use more effectively in your business? Here is a collection of 8 mobile apps that can help you whether you are in the office or on the go. Square Want to turn your smartphone or tablet into a mobile cash register? Square lets users […]

The million dollar question that I get asked almost daily is: “How can I start ranking higher on Google?” Google is actually very specific about what it wants from business owners: the consistent creation of highly relevant and interesting multimedia content that can be quickly and easily indexed for ranking purposes. Here are my top […]