Doing Good While Doing Business

Doing things green is no longer optional: it’s a necessity. It is crucial to understand the importance of sustainability throughout your business life cycle. By including sustainable practices in your business environment, you contribute to creating a better planet. The key to sustainable design isn’t doing less; it’s doing more with less.
Here are a few important tips to create best sustainability practices in your business:

Design Creation

Nature is an excellent designer, using only the necessary materials, before cycling waste into its next creation. Every flower comes from dirt, and will return to dirt. This doesn’t diminish its value; it increases it. By making designs more thoughtful and functional, it’s possible to mimic nature’s efficiencies. At KIMBO, our creativity is not just shown visually through our graphic designs. We also strive to come up with conceptual design elements, giving our work added functionality, and making people think.

Materials Selection

Design is increasingly digital, but material selection for traditional designs is increasingly vital. Sustainable design materials don’t have the permanence of plastic, which fills landfills and oceans. By using materials that are easily recyclable or biodegradable, sustainable design reduces the long-term impact of waste.

Recycle and Reuse

Once a design has served its purpose, it’s crucial for it to take one of two paths. The first is towards recycling. Recycling technology is becoming increasingly powerful leading to less landfill. The second route is towards another functional use. Whether it’s a tote bag, a poster or piece of art, or a homeware product, it can be reused.

Incorporate sustainable practices in your business to make an authentic commitment to the environment.

Kim Pickett

Kim Pickett is the Principal and Creative Director of KIMBO Design Inc., an award-winning design firm in Vancouver, B.C. She was ranked No. 86 on the W100 list of Canada’s Top Female Entrepreneurs in 2015, and has been featured in Applied Arts Magazine, Business in Vancouver, and the Westender, and on Roundhouse Radio and TELUS Talks Business. Kim was profiled as a “Game Changer” by Arlene Dickinson’s She holds a Certified Graphic Designer (CGD) designation from The Society of Graphic Designers of Canada, and graduated with honours from Canada’s leading design program at York University and Sheridan College. KIMBO Design was ranked 5th biggest graphic design firm in B.C. by Business in Vancouver Newspaper in 2016

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