As the holiday season approaches, marketing to your existing customers is your #1 priority. Focusing on new customers needs to be secondary and only if your marketing budget allows for both.

So what is one of the best approaches over the holiday season?

Email marketing.

That’s right, email marketing is not dead. In fact  it is a powerful tool if done properly.

If you have an email database and you email your customers at least once a month, it is a good starting place.

Here is a solid and proven strategy. I know because I have been testing it in my business and am seeing results.

Start with a Theme

What big event or offer do you want your customers to get juiced up about?

Make an Email Schedule

Your email campaign should last ten days. Yes, ten emails over ten days! Generate a build up to your big event or promote different specials daily. Get them hooked.

Catchy Subject Lines Matter

If you want customers to open your emails, your subject lines must be short, inviting and spam free. Google a spam checker or email yourself first to make sure it arrives to your inbox.

Get Customers Excited

What you promote must be exciting. Not only the event or offer but the way you tell your story.

Get Your Customers to Click

Once your customers open the email, invite them to take action. Get them to print out a special offer, download a gift (holiday checklist), or accept an invitation.

Email Service Provider

You need to use an email service provider (ESP) like MailChimp, Aweber or icontact. Customers must be able to unsubscribe. Plus you want to track your results so you can see what works best.

Join Jen DeTracey, one of Canada’s Top Marketing Strategists for a free webinar this week on her Proven Marketing Process. Register Now.