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Search Engine Marketing
November 25, 2020 @ 9:00 am - 12:00 pm
Search Engine Marketing (SEM) to Attract More Customers
Google Ads and SEM (Search Engine Marketing) have the potential to showcase your business to a whole new audience. Are you taking advantage?
In this informative and fast-paced webinar, you’ll learn the basics of how SEM can drive traffic to your website and add an effective weapon to your marketing mix. You’ll discover how pay-per-click advertising works, and best practices for creating eye-catching, relevant ads that draw customers to your website.
WHAT WILL I LEARN?
- The basics of pay-per-click advertising
- How Google Ads works, from creation to auction
- How to create targeted ad copy that converts
- Tracking and improving the results of your campaign
- How to target the relevant markets