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How to Create an Authentic Brand

June 3, 2020 @ 1:00 pm - 4:00 pm

Tips for Building an Effective Brand Strategy


A brand consists of much more than just a logo. In fact, it’s just one aspect of a true branding strategy. Want to appear as professional and well-polished as a much bigger company? It all begins with your branding.

Small businesses often struggle with building a brand. The good news is, there are simple steps an entrepreneur can take to get started. Join us and learn how to create a brand strategy that resonates with your audience and remains authentic to your identity as a business. By the end you will have a pathway towards building the foundation for a successful brand.

Takeways include a brand clarity checklist to evaluate your branding concept. Suitable for early-stage entrepreneurs as well as businesses looking to rebrand.


  • Build the basic foundations for your brand strategy
  • Avoid common branding pitfalls such as Chameleon Brand Syndrome
  • Discover your unique brand personality and how to stay authentic
  • Ways to achieve brand clarity while connecting to your target market

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