“The USA represents a huge market that is very receptive to Canadian ideas and products, whether manufactured in Canada or imported into the USA from lower-cost international countries. With the reduction of trade barriers under NAFTA, combined with the availability of low-cost imported products and components, the opportunities for profit are substantial. However, unless a company has a $1+ million marketing budget, its management will need to learn and employ practical, cost effective methods and strategies.”

You’ll learn:

• Why market to the USA?
• Overview of the U.S. Market
• USA marketing & distribution fundamentals. – Other resources you may need
• Q & A

ABOUT THE SPEAKER…

Jim Pettinger is president of UCanTrade, Inc. (www.UCanTrade.com). His company provides office, warehouse, distribution and return/repair services for more than 100 Canadian companies that market and distribute to USA markets. Jim is a frequent speaker on the topic of “Doing Business in the USA”, and has participated in several export seminars conducted by the British Columbia and Canadian governments. He is currently a director of PACE – Pacific Corridor Enterprise Council, a private-sector cross-border trade association, and serves on the advisory committees for the Border Policy Research Institute and Bellingham Technical College (Electronics).

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