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Market Research – Validating Your Assumptions

August 26, 2020 @ 10:00 am - 4:00 pm

Gain knowledge about your customer segments and value propositions to further develop your business strategy. You are encouraged to bring a laptop or tablet.

  • Learn sources and methods for conducting primary and secondary market research, including: industry trends, reports, and benchmarking data, demographic information, determining market size, designing customer surveys, utilizing focus groups, customer segment and target market profiling, competitive analysis and SWOT analysis.
  • Use market research to understand your customer segments and design your value propositions.
  • Analyze data and interpret information to strategically project sales volumes in your market area.
  • Begin exploring industry research and creating customer survey tools in the classroom.
  • Incorporate your market research into a business plan.

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Community Futures Fraser Fort George
1566 7th Avenue
Prince George, BC Canada
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