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Marketing and Sales – Right on Target
Focus on your customer relationships and determine the right channels to market and deliver value propositions to your customer segments.
- Discover the 4 Ps of Marketing.
- Create marketing and delivery channels for your customer segments, with a focus on your target market.
- Use branding to effectively communicate to your customer segments.
- Select the right channels to attain and retain your customer segments, including: advertising (including online), sales promotion, events and experiences, public relations, publicity, direct marketing, interactive marketing, word-of-mouth marketing, personal selling, e-mail marketing, social media marketing, and search engine marketing.
- Learn skills that you can apply to create a digital marketing strategy.
- Incorporate your marketing and sales information into a business plan.