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Marketing and Sales – Right on Target

June 5

Focus on your customer relationships and determine the right channels to market and deliver value propositions to your customer segments.

  • Discover the 4 Ps of Marketing.
  • Create marketing and delivery channels for your customer segments, with a focus on your target market.
  • Use branding to effectively communicate to your customer segments.
  • Select the right channels to attain and retain your customer segments, including: advertising (including online), sales promotion, events and experiences, public relations, publicity, direct marketing, interactive marketing, word-of-mouth marketing, personal selling, e-mail marketing, social media marketing, and search engine marketing.
  • Learn skills that you can apply to create a digital marketing strategy.
  • Incorporate your marketing and sales information into a business plan.

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Venue

Community Futures Fraser Fort George
1566 7th Avenue
Prince George, BC Canada
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