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Optimize Your Landing Pages
December 3, 2019 @ 1:00 pm - 4:00 pm
As a small business owner, your website provides a digital shop window for you to promote and sell your goods or services. Landing Pages are often the first page a customer will see on your website. Optimizing your landing pages offers a quick and effective way to enhance your sales funnel, but it can be tough to cut through the jargon.
Join John Chan, 2x Conversion Design, and arm yourself with an understanding of key concepts, design best practices and measurable ways to test the effectiveness of your online presence.
WHAT WILL I LEARN?
- The basics of user research and data analysis
- What an optimized landing page looks like
- Techniques for writing and designing effective landing pages
- Industry tools used in conversion rate optimization to help you sell your products/services
- How to experiment with different formats on your pages
- The role A/B testing plays on a landing page
This seminar is hosted at Small Business BC in Vancouver and delivered to other locations via live webinar. Please note: all webinar participants will also receive access to a recording for seven days after the live session.