Getting publicity for you and your business is one of the most powerful, yet cost effective promotional tactic you can learn. The rules are simple and straight forward, and conventions must be followed to achieve success, but the pay-off is well worth the effort. There are many ways to increase your publicity, and the more creative you can be, the more response you will most likely get. Today’s social media also provides advantages that make publicity even more effective and a must for everyone’s business.
This workshop will cover the basics of publicity, what it is, why you should use it, and how to get it. We will discover the usefulness of the Press Release, and how to use it in conjunction with Traditional and Social Media.