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Startup Basics: Branding Basics
July 4, 2019 @ 5:00 pm - 6:00 pm
A brand is more than the colors and logo you use on your business card or the domain you use for your website. Often the first part of your business a customer will interact with, your brand is a strategy you can put into action to build trust with customers, make company aligning decisions and create a cohesive offering for your clients and investors alike.
In this workshop we will cover:
- How to create a lean brand strategy
- Where to spend your time and money as a startup
- What you can do yourself and what to outsource
- Resources and examples
Who is is for?
The Startup Basics Series is for entrepreneurs and startup-curious looking for the tools they need to get started. Through the Startup Basics Series, Kamloops Innovation and the TRU Generator provides mentorship, resources and tools to help entrepreneurs structure and curate their ideas while in the first stages of their startup.