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Startup Founder Pitching Workshop

November 10, 2020 @ 11:30 am - 1:30 pm

One of the most difficult skills to master, no matter how brilliant the entrepreneur, is the ability to communicate effectively to an audience why their company exists, why they should care, why they should be excited, and why they should want to get on board.

Every stakeholder, from customer to investor to employee, needs to be exactly on the same page. If we borrow from the Johari Window model, we know there are likely 3 equally important yet differing versions or our company: the version of the company we know, the version we think other people know, and the version other people actually know. All successful companies have triangulated these three versions into one.

The quality of your pitch is what lands meetings with potential clients and investors. It generates new opportunities. It’s can also be the difference-maker in landing amazing talent to join your team.

coLab is proud to present this 2-part workshop on how to construct and then deliver a “demo day” style presentation.

The “demo day pitch” is the most audience-centric pitch of your startup you’ll ever give. If you’re lucky, it’s to a room full of investors. Luckier still, you’re on stage at TechCrunch Disrupt getting both funding AND PR.

A demo day pitch is different from other pitches for several reasons:

  1. Your audience isn’t opening an investor ppt in their inbox, they’re buying a ticket to a performance.
  2. The pitch deck augments the story, not the other way around, and should be graphically complementary rather than descriptive.
  3. The goal is to inspire the audience to seek you out after the show, excited to know more. The goal is to get a meeting; anything more and you’re only handing your audience ammunition with which to shoot holes.

The demo day pitch is used by world-renowned accelerators such as YCombinator, TechStars, 500 Startups, and Chinaccelerator, as the final showcase of each batch.

The foundational work and process of your pitch development will extend benefits to every aspect of your company and how you build it. Whether it’s an investor, the bank, the customer, or your partner, you will need to both sell and defend your company’s place in this world.

And we’re here to help you do that.

Learn More or Buy Tickets Now


Okanagan CoLab
1405 St. Paul Street #201
Kelowna, BC V1Y 9N2 Canada
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