Recurring

Integrated e-Commerce Essentials (ICE)

Webinar

Women’s Enterprise Centre is a proud Marketing Partner of the Integrated e-Commerce Essentials! BREAK into new global markets online New trade agreements and a competitive Canadian dollar make it an ideal time to extend your company's reach through the export of goods and services online. World Trade Centre Vancouver is pleased to present Integrated e-Commerce […]

Facebook for Business – Beginner

Webinar

In this class, learn what Facebook's all about and how small businesses are using it to gain a bigger audience for very little cost. In the second half, set up your Facebook business page and start using it! We will also set up your LinkedIn profile. Registration deadline: Dec 3 Learn More or Register

Digital Marketing in 2021

Webinar

In this workshop, uncover the potential of your business’s story and how to make the most of your digital marketing efforts to help achieve your desired results. What will I learn? How to craft a compelling business story The best digital marketing tools to reach your audience Hacks to leverage traction and garner results Marketing […]

Facebook: Engage Your Audience – Advanced

Webinar

If you already have your own business Facebook page, then now’s the time to uncover opportunities for networking with a variety of people. Learn how to be prepared, work with newsfeed formulas, enhance your presence, place ads, and boost posts. Registration deadline: Dec 10 Learn More or Register

Fusion Marketing for a Digital World

Webinar

Fusion Methodology: like-minded people working together for mutual benefit. Digital marketing is booming and it’s important to maximize your organic growth through fusion methodology. Instructor, Chris Holland reviews fusion methods, organic growth, and digital marketing opportunities, and how they can help your business become accessible to the ideal demographic. Once you effectively apply these tools, […]

Facebook for Business – Beginner

Webinar

In this class, learn what Facebook's all about and how small businesses are using it to gain a bigger audience for very little cost. In the second half, set up your Facebook business page and start using it! We will also set up your LinkedIn profile. Learn More or Register

Search Engine Optimization & Google Analytics

Webinar

Search rankings are extremely important. Ninety-one per cent of clicks from a Google search go to the results on the first search page. If your customers are searching for you online, then you need to think about search engine optimization (SEO) for your business. This class explains the best practices of SEO today and provides […]

Creating Engaging Video Content Using Your Phone

Webinar

How to Reach Customers with Simple Videos From Your Phone COURSE DESCRIPTION If marketing has taught us anything in recent years it’s that customers love video content. Many business owners think it’s expensive and time-consuming to create this content but this is no longer the case. Thanks to the humble smartphone, professional-looking videos can be […]

Google Lens: The Future of Marketing

Webinar

Google Lens turns your phone camera into an A.I.-Powered visual search tool. It works with Google Assistant and Google Photos to help people find businesses, recognize images, or transfer text to phone, with just the touch of a screen. This technology makes it easier for people to find specific products and services in an instant. […]

Facebook: Engage Your Audience – Advanced

Webinar

If you already have your own business Facebook page, then now’s the time to uncover opportunities for networking with a variety of people. Learn how to be prepared, work with newsfeed formulas, enhance your presence, place ads, and boost posts. Registration deadline: Feb 15 Learn More or Register

Online Lead Generation for Small Business

Webinar

Drive Sales Leads Through Digital Marketing In these challenging times, it is more important than ever for small business owners to learn cost-effective ways to increase their sales leads and reach new customers. Thankfully, Digital Marketing has levelled the playing field for small businesses online. With the right tactics, businesses of all sizes can compete […]

Instagram for Business (Beginner)

Webinar

Learn to use the mobile app ‘Instagram’ to reach potential customers and/or promote a virtual store. Instagram is a visual digital organizer that will help you to present images of your business in a professional manner; it also complements other Social Media. This workshop will review the features and help you understand how best to […]

Recurring

Integrated e-Commerce Essentials

Webinar

Women’s Enterprise Centre is a proud Marketing Partner of the Integrated e-Commerce Essentails (ICE)! BREAK into new global markets online New trade agreements and a competitive Canadian dollar make it an ideal time to extend your company's reach through the export of goods and services online. World Trade Centre Vancouver is pleased to present Integrated […]

Recurring

Integrated e-Commerce Essentials

Webinar

Women’s Enterprise Centre is a proud Marketing Partner of the Integrated e-Commerce Essentails (ICE)! BREAK into new global markets online New trade agreements and a competitive Canadian dollar make it an ideal time to extend your company's reach through the export of goods and services online. World Trade Centre Vancouver is pleased to present Integrated […]

Creating a Website For Your Business

Webinar

Make Your Own Website Thinking of creating a website for your business? WordPress websites make up almost 30% of the internet and it was recently named the world’s fastest growing Content Management System (CMS). Similar to Shopify, Wix and Squarespace, WordPress offers a free-to-install, flexible and simple interface to make the most of your business […]

Instagram: Amp Up Your Game (Intermediate/Advanced)

Webinar

For those who are already familiar with Instagram and would like to know more about proper hashtags, planning posts, composing better pictures. The goal is to improve your workflow, engage with and attract more followers, and help build a profile to represent your business and brand. We will be using your existing pictures and some […]

Instagram for Business (Beginner)

Webinar

Learn to use the mobile app ‘Instagram’ to reach potential customers and/or promote a virtual store. Instagram is a visual digital organizer that will help you to present images of your business in a professional manner; it also complements other Social Media. This workshop will review the features and help you understand how best to […]

Search Engine Optimization

Webinar

Search rankings are extremely important. Ninety-one per cent of clicks from a Google search go to the results on the first search page. If your customers are searching for you online, then you need to think about search engine optimization (SEO) for your business. This class explains the best practices of SEO today and provides […]

Google Lens: The Future of Marketing

Webinar

Google Lens turns your phone camera into an A.I.-Powered visual search tool. It works with Google Assistant and Google Photos to help people find businesses, recognize images, or transfer text to phone, with just the touch of a screen. This technology makes it easier for people to find specific products and services in an instant. […]

Get Started with Selling on Amazon Canada

Webinar

Amazon is proud to support small businesses: in Canada, 30,000 third-party sellers from all 13 provinces and territories – many of which are SMBs – grossed more than $1 billion on Amazon.ca in 2019, growing 40% year-over-year, and more than $2 billion on Amazon’s stores around the world. In fact, more than half of paid […]

Building a Website with Squarespace

Webinar

Build a website in a day using the popular low-cost squarespace.com platform. Customize their templates to fit your business and personality. Connected Services are built into your Squarespace website so you can easily connect to leading payment, shipping, social media, and marketing tools. Have your logo, images and write-ups ready if you have them. Registration […]

Facebook for Business (beginner)

Webinar

In this class, learn what Facebook's all about and how small businesses are using it to gain a bigger audience for very little cost. In the second half, set up your Facebook business page and start using it! We will also set up your LinkedIn profile. Registration deadline: May 21 Learn More or Register

How to Drive More Traffic to Your Website

Webinar

93% of online experiences begin with a search engine. Understanding how to improve your visibility in Google and other search engines is crucial for driving traffic to your website. Learn free online tools to find out who your website visitors are, what they’re searching for, and how you can get more visitors and paying customers. […]

Recurring

Integrated e-Commerce Essentials – Vancouver Island

Webinar

Women’s Enterprise Centre is a proud Marketing Partner of the Integrated e-Commerce Essentials (ICE)! BREAK into new global markets online New trade agreements and a competitive Canadian dollar make it an ideal time to extend your company's reach through the export of goods and services online. World Trade Centre Vancouver is pleased to present Integrated e-Commerce […]

DIY Video for Social Media

Webinar

This workshop focuses on making a short video (30-60 seconds) using an iPhone or a DSLR camera. We will look at simple tools to make the most of natural lights, how to maximize your location, quick easy edits, and finally integrating it into social media sites, YouTube, and your website. Registration deadline: June 3 Learn […]

Customer Loyalty Programs

Webinar

A customer loyalty program is just one way of re-engaging your customer and building repeat sales. Join Jocelyn Brunner, owner of Summit Footwear in Invermere to learn from her experience and see if a customer loyalty program is right for your business. Learn More or Register

Recurring

Integrated e-Commerce Essentials – Vancouver Island

Webinar

Women’s Enterprise Centre is a proud Marketing Partner of the Integrated e-Commerce Essentials (ICE)! BREAK into new global markets online New trade agreements and a competitive Canadian dollar make it an ideal time to extend your company's reach through the export of goods and services online. World Trade Centre Vancouver is pleased to present Integrated e-Commerce […]

Creating Engaging Video Content Using Your Phone

Webinar

If marketing has taught us anything in recent years it’s that customers love video content. Many business owners think it’s expensive and time-consuming to create this content but this is no longer the case. Thanks to the humble smartphone, professional-looking videos can be made quickly and easily. In the era of physical distancing, now is […]

How to Schedule Facebook & Instagram Posts

Webinar

Do you have a Facebook page but don't have time to maintain it? Let your customers know you are open by scheduling even just one post a week. Theresa will show what to post and how to do it so you are ready for the summer. Learn More or Register

Fusion Marketing for a Digital World

Webinar

Fusion Methodology: like-minded people working together for mutual benefit. Digital marketing is booming and it’s important to maximize your organic growth through fusion methodology. Instructor, Chris Holland reviews fusion methods, organic growth, and digital marketing opportunities, and how they can help your business become accessible to the ideal demographic. Once you effectively apply these tools, […]

Agriculture Marketing: How to Sell Without Leaving the Farm

Webinar

How do you sell your farm products online? How do you tell compelling stories and build your farm identity? How can you capitalize on the increased demand for local food? In this workshop, Agriculture Business Advisor, Nyree Marsh walks you through the basic ingredients for marketing and selling online. This workshop covers: Brand identity; How […]

Facebook: Engage Your Audience (Advanced)

Webinar

If you already have your own business Facebook page, then now’s the time to uncover opportunities for networking with a variety of people. Learn how to be prepared, work with newsfeed formulas, enhance your presence, place ads, and boost posts. Registration deadline: June 18 Learn More or Register

Get Started with Email Marketing

Webinar

Email Marketing makes money. In fact, a recent study showed that for every $1 you spend on email marketing, you can expect an average return of $38. Find out what you need to start an effective email marketing campaign and reach your target audience via their email inbox. WHAT WILL I LEARN? How to integrate […]

Building a Successful Website

Webinar

Learn the basics of what the typical and professional web development process looks like, and how it compares to a DIY approach to web development. We will discuss how success can be achieved using either approach and the steps required to bring your vision to life. This webinar is led by the owner of a […]

Online Lead Generation for Small Business

Webinar

In these challenging times, it is more important than ever for small business owners to learn cost-effective ways to increase their sales leads and reach new customers. Thankfully, Digital Marketing has levelled the playing field for small businesses online. With the right tactics, businesses of all sizes can compete effectively online, reaching customers in several […]

Social Media Content & Marketing Strategy

Webinar

Learn how to efficiently market your products and services on social media! Are you a marketing coordinator, manager, small business owner, entrepreneur or thought leader that needs fresh content ideas and an efficient system to promote your products and services on social media. Join us for a two-hour workshop facilitated by Catherine Aird, and learn […]

Instagram for Business (Beginner)

Webinar

Learn to use the mobile app ‘Instagram’ to reach potential customers and/or promote a virtual store. Instagram is a visual digital organizer that will help you to present images of your business in a professional manner; it also complements other Social Media. This workshop will review the features and help you understand how best to […]

Business Card & Logo Design with Canva

Webinar

Characteristics of a good logo are simple, memorable, versatile and relevant. Now that you have a product or service and a business name, you are ready to communicate with your customers through your branding. We will explore some logo design fundamentals and creations techniques. You will be using the ‘Canva’ design program. Registration deadline: Aug […]

Reach More Customers with the Right Marketing Mix

Webinar

Generating traffic to your physical or digital store is key to growing your business, so finding the right customers and reaching them is always top of mind. We’ll help you identify the ideal customer who is most likely to buy from you, develop an effective marketing campaign to drive awareness, increase your customer base, and […]

Steps to Setting Up Your Online Store

Webinar

It’s never been easier to set up an online store. Whether you are just getting started, transitioning your store online, or you already have an online store that needs to be optimized for increased orders, establishing a strong online presence is the first step on your e-commerce journey. Gain insights and tips on different selling […]

Search Engine Optimization

Webinar

Search rankings are extremely important. Ninety-one per cent of clicks from a Google search go to the results on the first search page. If your customers are searching for you online, then you need to think about search engine optimization (SEO) for your business. This class explains the best practices of SEO today and provides […]

From Shipping to Returns: Keys to E-Commerce Success

Webinar

Shipping and delivery are extensions of your customer experience. Once a customer clicks ‘buy’, it is your job to fulfill, ship and deliver their purchase through a seamless end-to-end experience. When done right, your operations can help save you time, money and stress, and they can boost your customers’ satisfaction. Gain insights and tips on […]

Creating a Website for Your Business

Webinar

Thinking of creating a website for your business? WordPress websites make up almost 30% of the internet and it was recently named the world’s fastest growing Content Management System (CMS). Similar to Shopify, Wix and Squarespace, WordPress offers a free-to-install, flexible and simple interface to make the most of your business website. Join Simon Rai, […]

Social Media for Small Business

Webinar

While it’s amazing for catching up with old friends, social media can also be a huge driver of traffic and attention to your small business. And, just because you know what social media is, does not mean you necessarily understand how to use social media to grow and develop your business. This workshop focuses on […]

Integrated e-Commerce Essentials – Okanagan Valley

Webinar

Women’s Enterprise Centre is a proud Marketing Partner of the Integrated e-Commerce Essentials (ICE) Program! BREAK into new global markets online New trade agreements and a competitive Canadian dollar make it an ideal time to extend your company's reach through the export of goods and services online. World Trade Centre Vancouver is pleased to present […]

Start Selling and Grow Your Business on Amazon Canada

Webinar

Amazon supports a growing list of small and medium-sized businesses (SMBs) by offering innovative tools, resources and opportunities to help them succeed in even the most uncertain times – making it easier for Canadians to discover new local businesses while bringing the best of Canada to customers around the world. Supporting SMBs is a fundamental […]

How to Grow Your Business on Amazon

Webinar

As someone who may be familiar with the basics of how to sell on Amazon, it’s time to learn about ways to grow your business. Growing as a seller involves expanding your selection, driving traffic to your products, increasing your reach, and delivering a great customer experience. This webinar will cover these topics and introduce […]

Mailchimp E-commerce Masterclass: Customer Acquisition – Mastering Paid Search

Virtual Event

Join Terrence Tucker, Senior Manager of Marketing at Mailchimp, in this session for the seasoned online business owner who wants to step up their game. Paid search can be an effective way to increase visibility for your business in a competitive holiday marketplace. In this class, you’ll learn how to audit and optimize your paid […]

Mailchimp E-commerce Masterclass: Customer Acquisition – Mastering Paid Search

Virtual Event

Join Terrence Tucker, Senior Manager of Marketing at Mailchimp, in this session for the seasoned online business owner who wants to step up their game. Paid search can be an effective way to increase visibility for your business in a competitive holiday marketplace. In this class, you’ll learn how to audit and optimize your paid […]

Mailchimp E-commerce Masterclass: Automating Your Sales Funnel – How to Drive More Conversions With Email

Virtual Event

Presented by Jenny Gibson, Director of Product Management at Mailchimp Marketing automation is an essential tool for merchants all year long, but it becomes a game-changer during the holiday season. In this class, you’ll learn how to use automations to personalize your marketing, keep messages relevant and timely, and potentially increase your sales. 7am-8am 2pm-3pm […]

Mailchimp E-commerce Masterclass: Automating Your Sales Funnel – How to Drive More Conversions With Email

Virtual Event

Presented by Jenny Gibson, Director of Product Management at Mailchimp Marketing automation is an essential tool for merchants all year long, but it becomes a game-changer during the holiday season. In this class, you’ll learn how to use automations to personalize your marketing, keep messages relevant and timely, and potentially increase your sales. 2pm-3pm Learn […]

Mailchimp E-commerce Masterclass: Must-Have E-commerce Integrations and Resources for Driving Holiday Sales

Virtual Event

Join Jamal Miller, Director of Product Marketing as he delves into Must-have e-commerce integrations and resources to help reduce workload and boost productivity. One of the keys to successful e-commerce marketing is having the right data to create personalized experiences for your customers. In this class, we’ll highlight the must-have e-commerce integrations and resources that […]

Mailchimp E-commerce Masterclass: Must-Have E-commerce Integrations and Resources for Driving Holiday Sales

Virtual Event

Join Jamal Miller, Director of Product Marketing as he delves into Must-have e-commerce integrations and resources to help reduce workload and boost productivity. One of the keys to successful e-commerce marketing is having the right data to create personalized experiences for your customers. In this class, we’ll highlight the must-have e-commerce integrations and resources that […]

Mailchimp E-commerce Masterclass: Top 7 Data Secrets for Maximizing Your Holiday Sales

Virtual Event

Join Ben Kruger,E-commerce Strategist at Google to find out how to effectively utilize data across your customer journey and make real-time adjustments to maximize sales. Data insights are critically important for all Merchants to understand. In this session, we will focus on how you can most effectively utilize data across your customer journey and make […]

Mailchimp E-commerce Masterclass: Top 7 Data Secrets for Maximizing Your Holiday Sales

Virtual Event

Join Ben Kruger,E-commerce Strategist at Google to find out how to effectively utilize data across your customer journey and make real-time adjustments to maximize sales. Data insights are critically important for all Merchants to understand. In this session, we will focus on how you can most effectively utilize data across your customer journey and make […]

Creating Engaging Video Content Using Your Phone

Webinar

If marketing has taught us anything in recent years it’s that customers love video content. Many business owners think it’s expensive and time-consuming to create this content but this is no longer the case. Thanks to the humble smartphone, professional-looking videos can be made quickly and easily. In the era of physical distancing, now is […]

Online Lead Generation for Small Business

Webinar

In these challenging times, it is more important than ever for small business owners to learn cost-effective ways to increase their sales leads and reach new customers. Thankfully, Digital Marketing has levelled the playing field for small businesses online. With the right tactics, businesses of all sizes can compete effectively online, reaching customers in several […]

Market Research: Find Business Data & Insights

Webinar

As an entrepreneur, it’s vital to conduct market research before making important decisions. Analyzing available data allows you to understand your target market, conduct a competitor analysis, view market trends and enhance your business operations. Join Small Business BC’s Market Research Analyst, Mark Eversfield, as he explains how secondary market research can help you make […]

Market Research: Surveys and Focus Groups

Webinar

Primary market research helps to take the guesswork out of important business decisions. Harnessing tools like surveys and focus groups, it can tell you how much your clients will spend, what motivates them to buy, and a greater understanding of customer needs and pain points. Join Mark Eversfield, Small Business BC’s Market Research Analyst, as […]

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