Build a website that engages your customer and positively
impacts your business.
A website is a vital part of your marketing
plan. Regardless of whether you are a wedding coordinator, yoga instructor, or
photographer, your prospective clients will most probably research your
business before contacting you. Since your website is often the first
impression of your business, it is vital that you create one that achieves your
marketing goals. By being well planned, your website will positively impact
Slapping together a website that has no
plan is planning to fail. Consumers in today’s marketplace view about 20-30
sites a day. How do you make your website stand out? It would be best if you
had a plan that targets your ideal customer. Design every piece of marketing
for your ideal customer.
Do your research and get a plan!
Before designing your business website, you
should understand how your user will use it, what they need, and why they have
come to your site. By researching your users, you will be able to help them
reach their goal as a result of coming to your website. Happy website user
equals happy customer!
Plan your user journey
Plan how you want your user to move through
your website. The user journey is the path a user travels through your website.
It should be simple and allow them to achieve their goal. Providing your user
with a simple and convenient journey through your website increases trust and
keeps your prospective client happy.
Everyone has experienced websites that make
them frustrated. I recently cancelled my subscription to a stock photo site
because the website had a problematic downloading process, despite their photography
being appealing. By allowing your user to attain their goal, you’ll make their experience
with your website a positive one.
By devising a plan on how your website
should flow, your users will have a positive experience and trust you. Design the site with your ideal client in
mind. The layout, content, and design elements should reflect your ideal
client’s motivations and move them forward in your sales funnel.