people, writing can be a painful process. Are you writing about yourself? Even
some level of relief is that the “About” page of a website isn’t
about you; it’s about how you’re going to make your prospective customer’s life
easier. It’s about them. At first, this may seem a bit counter-intuitive, particularly
if you’re new to marketing. Here are some tips to get you started writing the “About”
page for your website.
Show value to your potential clients
visits your website, they’re interested in how you’re going to solve their
problem. They are not interested in your life story. You only have a short amount
of time to impress your prospective client and explain how you can help them. What
will you do for them? What benefits you will provide for them? Use your about
page to explain how you will provide value for your prospective market.
Identify your audience
Talk to your
ideal customer. Mention their concerns and identify how you’re able to
alleviate them. Yes, you get some visitors who won’t identify with your
mentioned target audience, but that is all right. Trying to please everyone
will end up pleasing no one.
Now you can
start talking about your company. Generally, talk about your company history
and how it could potentially help your client. The “About” page is
your chance to add some credibility to your business. Is your company involved in
the community? How did your company get started? When and why did it start? Are
you filling a need that your target industry was having? Mention jobs that
you’ve done in the past where you’ve solved similar problems that a prospective
customer might have.
can now talk a bit about yourself. Mainly share how your life relates to your
business. You don’t need to get too personal, and you shouldn’t. Keep in mind;
you are always writing on how you can help your potential customer.
Call to Action
end with your call to action! What do you want them to do?
website’s “About” page is a perfect way to connect with your target audience,
and to help them relate to you. The key is to find the balance between useful and
interesting information, and explaining how you can help your customer.
However, it’s important to still make it sound natural and relatable, but the
fun part is finding the balance.