Intriguing Introductions

If you haven’t got one – you need to get one!

Many of us are working on contracts, holding part time jobs, starting our own business or finding ways to add value to our present workplace. It is essential to know how to build our business and market ourselves and our skills.

One way to do this is through networking.
Why Network?

  • Learn from others
  • Useful Business Contacts
  • Find a support system
  • Increase your Business

Networking makes good business sense.

There are usually two opportunities at a networking function to introduce yourself and create an interest in who you are and what you do. The primary opportunity is when you are speaking one on one with another person and have time to elaborate on yourself and your business. These are your 90 second intriguing introductions.

The other opportunity is mass introductions or ‘round robins’ at a networking function. Many business people use this time ineffectively and to misquote an old adage “give ‘em 20 seconds and they’ll take an hour!” This time of introduction is exactly that – an introduction. It’s up to you to arouse the curiosity and create an interest in who you are and what you do in a sound bite. It is not the time to ‘wax eloquent’ about your upcoming seminar, to list every item you have on sale or tell your life story/testimonial. It’s what I stated earlier – it’s a sound bite.

Craft and practice your introduction so that it stays within 20 seconds. Any longer and people will lose interest as there are still 17 other people after you. The best use of your 20 seconds would be to tell a story rather than make a statement.

20 Second Intriguing Introductions are your opportunity to make that first impression – so whether you’re selling fashion or financial security, remember that what you say will get attention but how you say it will have impact. Now go introduce yourself . . . the clock is ticking!

Now Go Get Connected!

Cathy Kuzel

An award-winning Leader, Entrepreneur and Business Development Consultant, Cathy Kuzel teaches entrepreneurs how to let go of limiting beliefs and “Stand Up, Stand Out & Step Forward” to have the business success they dream of. Cathy is recognized across Canada for her expertise on “All Things Small Biz”. Named one of the Top Ten Mentors in Canada, she is also the Founder of The Connected Woman Association, Author of “Are You a Collector or a Connector?”; “When Women Talk” book series; and the internationally known “Daily Espressos – Caffeine for the Mind."

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