Keeping the Customers You Love

As business owners, it’s often easy to think that getting more customers is the answer to getting more revenue.

Although this is true, it is actually much more cost and time effective if you already have a solid customer base to focus on, keeping the existing customers you love as your primary goal. Many of the customers you already have are often willing to buy more and buy more often if you have what they want.

Keep in mind that happy customers that you stay in touch with regularly are likely to tell others about you. As you are well aware of, word-of-mouth referrals are like gold.

So what is the best way to do this? Sending out a monthly or even quarterly enewsletter is certainly one of the most cost-effective and timely ways to communicate. It gives you an opportunity to remind your existing customers how you can help them. Below are a few tips for your eNews.

1.Offer relevant information to your customers so they want to read your enewsletters and potentially share them with others. If you are not sure what type of content to include in your eNews, ask your customers what type of content would be of value to them

2. Keep the news brief and to the point. Include an image to capture their attention..

3. Another key point is to be consistent. It’s better to send out an enewsletter quarterly and do it consistently than aim to send one out monthly, then miss a few months here and there.

Set a goal that is attainable for you or the person on your team who does the marketing for your company.

Jen DeTracey

Jen DeTracey is a Strategic Alchemist for Lift Strategies. "My focus over the past 25 years is to really drive home the importance of customer retention and getting new customers efficiently. It’s about nurturing your fans and attracting new ones. If you don’t have a system in place to keep customers, you can’t go out effectively get new ones.” Jen offers in-person and phone consultation, keynote speaking, half day training, her “Lift Strategies” book and the "create your customized marketing action plan" through a personalized one to one telephone/online program.

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