LinkedIn: More Important Than Your Website?

Are you using LinkedIn to grow your business? Or have you been thinking of using it but haven’t got around to it yet?

LinkedIn is essential for all B2B businesses but can also be very effective for B2C businesses. The approach for B2C will be different, but can be equally effective when you utilize LinkedIn’s groups that have members within your target market. To learn more about B2B vs. B2C click here.

Currently 97% of the people using LinkedIn are using it wrong…the other 3% are getting amazing results and are increasing their visibility, credibility and growing their business faster than they ever could before.

Why You Need a Great LinkedIn Profile Right Now

1. Your Prospects Are Already Looking Up Your Name. LinkedIn is one of the top ranked sites in Google so when your clients Google you or an employee (and they will), one of the VERY first things that comes up, is your LinkedIn profile. This one point alone essentially makes your LinkedIn profile more important than your website.

2. Your Profile Needs SEO Just Like Your Website. Your profile needs to be optimized for the keywords you want to be found for. When someone searches on LinkedIn for what you do or offer, you can’t afford to have your competitors come up first!

3. Time Is Running Out. LinkedIn is quickly becoming a new standard in the professional world and you are already missing out on opportunities by not having a really great presence. Don’t put barriers between you and hot, interested leads. Have a strong, professional and optimized presence.

Three steps to having a great LinkedIn profile:

Step 1: Right Keywords! Optimize your profile with the right keywords so you rank at the top of the search results when someone is searching for what you offer.

Step 2: Great Content! Write the content within your profile so that it speaks directly to your ideal client, engages them and helps them understand exactly how you can help them.

Step 3: Stand Out! There are some applications you can add such as importing your blog or a video into your profile to increase your credibility and stand out.

Don’t miss out on what the #1 business social network has to offer. To learn more click here.

Melonie Dodaro

Melonie Dodaro is the founder of Top Dog Social Media in Kelowna, BC. She helps entrepreneurs use social media to boost their visibility and attract new customers. Learn more about her upcoming workshop on May 3 in Kelowna at http://LinkedInProfitFormula.com or email info@topdogsocialmedia.com for more information.

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