Low Cost Marketing for a Shoestring Budget

The four most overlooked areas or tools of marketing are the following:

Press releases
Social Media – Twitter, LinkedIn, Facebook (just to name a few)

What is a press release? A press release seeks to demonstrate to an editor or reporter the newsworthiness of a particular person, event, service or product. Press releases are often sent alone, by e-mail, fax or snail mail. They can also be part of a full press kit, or may be accompanied by a pitch letter.

Articles: Know what your users like to read, and pay attention to trending topics in the industry to know what your readers are going to be interested in. Keep on topic, and make every article a story.

Speaking. Ok, I know that 2% of the population thrive on speaking and the rest would rather chew glass but there is a huge benefit to presenting. You establish yourself as an expert and share your experiences with a larger audience. You no longer are that ‘nameless, faceless’ company.

Social Media. Other than time, there is no major investment associated with social media. Engage your tribe with discussions, handy tips, upcoming promotions – all with the click of your keyboard.

Tip: Work Your Marketing Plan – Consistently!

As with all tools, they don’t work unless you do. Your job as a marketer is to keep your message out there, over and over again. You might get tired of it, but your prospect isn’t seeing it nearly as much as you are. Remember that.

Create an ongoing action plan that allows you to get your marketing message out in a variety of ways over time. And make sure you stick with your plan, even when you get busy. You’ve got to make marketing a priority.

Very often business people stop marketing when they get busy. Why? Because they never learn to think bigger and find ways to handle increased business. This is a very stressful way to run a business.

Leverage these four marketing tools and incorporate them in the way you do business.

Whatever it takes. Get Connected!

Cathy Kuzel

An award-winning Leader, Entrepreneur and Business Development Consultant, Cathy Kuzel teaches entrepreneurs how to let go of limiting beliefs and “Stand Up, Stand Out & Step Forward” to have the business success they dream of. Cathy is recognized across Canada for her expertise on “All Things Small Biz”. Named one of the Top Ten Mentors in Canada, she is also the Founder of The Connected Woman Association, Author of “Are You a Collector or a Connector?”; “When Women Talk” book series; and the internationally known “Daily Espressos – Caffeine for the Mind."

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