On That Note . . . Part One

Would you like a little something that would help you stand out from your competitors? Something that gets you noticed? Something that just might give you a distinct edge? Something simple, different and easy to implement that costs just pennies?

That ‘something’ is right at your fingertips. A hand-written note! Here are 4 reasons ‘Why” handwritten notes are effective. In my next blog, I’ll have 5 simple ways on “How’ to use handwritten notes.

Effective Eloquence
Hand-written notes may be ‘old school’ but they are a rarely used and that’s precisely why they are so powerful. With today’s digital/electronic oriented culture, a simple note will convey several things to your clients. It says that by taking the time and effort to write it (and post it!), your clients are important to you.

Notes are remembered. For instance, a handwritten thank you note that comes in a handwritten envelope with a good old fashioned stamp is unique and tends to ‘hang around’ the office a bit longer.

It’s Personal
Because of their personal nature and tangible quality, people have a tough time throwing notes out. It seems to be ‘bad form’ when it comes to tossing a note into the recycling bin so people have a tendency to keep them and when they keep them, they keep YOU on their desk! (right next to the picture of the kids and the stapler!)

”How thoughtful!”
When you do something classy, unique and thoughtful, most people feel a compelling need to reciprocate. For example, because they now feel compelled to acknowledge you and your gesture, clients tend to take your call or respond to your emails or voice messages.

Notes can also help you get past gatekeepers and engage in a conversation with the recipient. When you get past the gatekeeper, your contact rate increases. And when your contact rate increases, so does the opportunity to acquire more business!

Notes can be the ‘tipping point’ that enables you to stand out in the crowd.

Now Go Get Connected!

Cathy Kuzel

An award-winning Leader, Entrepreneur and Business Development Consultant, Cathy Kuzel teaches entrepreneurs how to let go of limiting beliefs and “Stand Up, Stand Out & Step Forward” to have the business success they dream of. Cathy is recognized across Canada for her expertise on “All Things Small Biz”. Named one of the Top Ten Mentors in Canada, she is also the Founder of The Connected Woman Association, Author of “Are You a Collector or a Connector?”; “When Women Talk” book series; and the internationally known “Daily Espressos – Caffeine for the Mind."

See all posts by Cathy

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