My last blog On That Note . . . Part One shared the “Why’ handwritten notes are effective even in today’s digital world of communication. This blog will share 5 simple ways on “How” to use a handwritten note.
5 Simple Ways to Use Notes
Thanks! If you really want to create an impression, send a thank you card after you close a sale.
Here’s another tip. How many times have you received a thank you note just because you made an inquiry or asked for a quote? Right – NEVER! Send a personal note to say thank you when a prospective client does just that.
Way to Go! Send notes to congratulate your customers and business associates when they have an achievement, promotion, a memorable event or they are changing jobs.
Remember Me? Use a postcard to say ‘Hi’ and stay in touch. It doesn’t need to be custom printed with your logo and smiling face – use the ones you find in the drugstore. Choose a picture that reflects your city, or might remind your client of you. Cheap and cheerful!
Follow Up. Use notes attached to information as a follow up and help move the sales cycle along. “Carly, I thought you might find this valuable in your research.”
Attach a hand written note to an article that you found in a CURRENT newspaper, trade magazine, or newsletter. This personal touch can be far more effective than sending ANOTHER product brochure!
If your client has a hobby or an interest, leverage it and use it as the reason for your note.
And if you really need an excuse . . .
After you’ve sent that note with the article or newspaper clipping, call your client. “Hi Jack, it’s Cathy Kuzel. I was calling to follow up on that article in Business in Vancouver regarding the YES! You Can! Conference. What’s your take on it?”
Notes can be the ‘tipping point’ that enables you to stand out in the crowd.
Now Go Get Connected!