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Focused Marketing: Targeted Effort, Tangible Results

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Are you doing too much marketing for the return on your investment? Do you feel tired and frustrated at the amount of money and effort this marketing requires? What if you could find a way to reduce the scatter, efficiently manage your time and get better results?

That is what focused marketing means: concentrating on your best potential customers and delivering a clear, consistent and appealing message that improves your “batting average”. With this guide, you’ll develop a better understanding of your customers and how to effectively reach them.

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