Pricing a Service: How Much is Your Time Worth?
If time is money, how much is yours truly worth? If you charge less than your competition, potential customers might question the quality of your services. On the other hand, if you charge more, they might be frightened away. Somehow, you need to find a safe middle ground — a reasonable price that attracts customers, while still providing you with a moderate profit.
This resource shows a step-by-step example of how you can calculate the value of your time.