Webinar Recording: Email Marketing for Maximum Impact

This is the recording of a webinar hosted by Women’s Enterprise Centre in July 2019. To view free upcoming sessions visit wec.ca/MAF

Whether it’s a newsletter, a new product announcement, or a thank you email, email marketing is one of the most cost-effective communication channels for any business.

In this webinar recording, you’ll learn how to build an engaged email list and optimize your email campaigns for maximum impact on your bottom line.

We discuss different types of emails you can use to promote your business and stay in touch with clients, plus share insights and best practices so you can:

  • Create better email campaigns
  • Choose the right email service provider (ESP) for your needs
  • Grow your email list
  • Make sure you comply with CASL regulations so you’re not spamming your clients
  • Measure your success with email analytics

Facilitator: Kerrilee Auger, Skills Development Manager, Women’s Enterprise Centre

Panelist: Nikki Thibodeau, Customer Success Guru, Shopify