Market Research Resources

These downloadable market research resources will help you determine your target market, analyze your sales potential and succeed!

If you don’t know who your customers are, how will you be able to assess whether you are meeting their needs?  In order to market your product or service, it is imperative that you tailor your marketing and sales efforts to specifically reach the segment of population that will most likely buy your product or […]

Date: 2018/10/03

Report by the Central Okanagan Economic Development Commission, 2018 The 2018 Central Okanagan Economic Profile provides a comprehensive overview of the economic ecosystem of the Central Okanagan. These resources also include the profiles of five sectors in the Okanagan: Agriculture / Viticulture, Animation / Film / Digital Media, Healthcare, Information & Communications Technology (ICT) and […]

Date: 2018/08/27

The Small Business Accelerator offers free online access to reliable business information and tools for secondary market research for BC businesses and entrepreneurs. Its detailed industry guides can be helpful for your market research.

Date: 2018/06/07

Conducting market research in the Vancouver area? Don’t miss this resource! A collaboration between Small Business BC, the City of Vancouver and Vancouver BIAs, Bizmap provides easy access to market data tailored to customized business districts. Descriptions of the customer base, business mix, land use and development potential are available, so you can compare and […]

Date: 2018/01/06

Financial Performance Data is an online performance benchmarking tool. It provides detailed financial data on more than 1000 industries across Canada, including more than 30 performance benchmarks to help small businesses determine how they measure up against their peers. This tool uses data created by Statistics Canada from a sample of Revenue Canada tax returns […]

Date: 2018/01/01

This tool helps you understand the five forces that impact your business environment: competitive rivalry, supplier power, buyer power, threat of substitution, and threat of new entry.

Date: 2018/01/01

A thorough list of international statistical agencies.

Date: 2015/05/28

The Labour Market Information service provides detailed labour market information at the local or community level and analyses data and local events in order to identify community specific labour market trends and opportunities.  Get answers to your questions about jobs, skills, and the availability of workers in your local area.

Date: 2015/05/28

Market Research is an important factor in ensuring a business succeeds. In our society, change is rapid and continuous.  The successful businessperson knows who her potential customers are and strives to find out everything she can about them.  Market Research is an ongoing process but there are three particularly crucial times when it should be […]

Date: 2013/10/03

For all things market research, Small Business BC offers market research consultation services.

Date: 2013/10/03