Market Research Resources

These downloadable market research resources will help you determine your target market, analyze your sales potential and succeed!

The Small Business Accelerator offers free online access to reliable business information and tools for secondary market research for BC businesses and entrepreneurs. Its detailed industry guides can be helpful for your market research.

Date: 2018/06/07

Financial Performance Data is an online performance benchmarking tool. It provides detailed financial data on more than 1000 industries across Canada, including more than 30 performance benchmarks to help small businesses determine how they measure up against their peers. This tool uses data created by Statistics Canada from a sample of Revenue Canada tax returns […]

Date: 2018/01/01

This tool helps you understand the five forces that impact your business environment: competitive rivalry, supplier power, buyer power, threat of substitution, and threat of new entry.

Date: 2018/01/01

A thorough list of international statistical agencies.

Date: 2015/05/28

The Labour Market Information service provides detailed labour market information at the local or community level and analyses data and local events in order to identify community specific labour market trends and opportunities.  Get answers to your questions about jobs, skills, and the availability of workers in your local area.

Date: 2015/05/28

For all things market research, Small Business BC offers market research consultation services.

Date: 2013/10/03

BC Stats is the central statistical agency of the Province of British Columbia and has the largest concentration of statistical products, services, and expertise.  Available information includes business and economic statistics, labour and social statistics, demographic analyses, and provincial survey analyses.

Date: 2013/10/03

The BC Chamber of Commerce is a not-for-profit organization representing the interests and concerns of local Chambers of Commerce and corporate members from across the province. The BC Chamber of Commerce – the Voice of Business in BC – gives the business community a presence on the provincial level.

Date: 2013/10/03

Market Research is an important factor in ensuring a business succeeds. In our society, change is rapid and continuous.  The successful businessperson knows who her potential customers are and strives to find out everything she can about them.  Market Research is an ongoing process but there are three particularly crucial times when it should be […]

Date: 2013/10/03

If you don’t know who your customers are, how will you be able to assess whether you are meeting their needs?  In order to market your product or service, it is imperative that you tailor your marketing and sales efforts to specifically reach the segment of population that will most likely buy your product or […]

Date: 2013/10/03