Marketing Resources

These downloadable marketing resources will help you prepare a marketing plan, and give you the tools to connect with your customers.

Applying for an award is an excellent way to gain publicity for you and your business. Win or lose, there are lots of benefits to nominating yourself or another woman entrepreneur. Here are ten tips to make the most of the nomination.

Date: 2018/01/22

This tool helps you understand the five forces that impact your business environment: competitive rivalry, supplier power, buyer power, threat of substitution, and threat of new entry.

Date: 2018/01/01

Just announcing your news isn’t enough. The real “trick” to getting media attention is to pique the editor’s interest in your message.

Date: 2018/01/01

“Like” it or “Unlike” it…social media is now an important fact of your life. Most of us use it to connect with friends, tweet our opinions, update posts on our Facebook page, Instagram pictures of all the fun we are having with family and friends or pin photos of things that we love. Wait! Are […]

Date: 2016/03/10

Are you doing too much marketing for the return on your investment? Do you feel tired and frustrated at the amount of money and effort this marketing requires? What if you could find a way to reduce the scatter, efficiently manage your time and get better results? That is what focused marketing means: concentrating on […]

Date: 2011/12/07

Trade shows, whether national or regional, are one of the foremost ways for manufacturers to market and sell their products. All too often though, salespeople or management find themselves unprepared to handle the real job.

Date: 2011/12/07

A good marketing plan is an invaluable tool for any business owner, whether you are just starting your new enterprise, expanding or changing strategic direction. It provides you, the entrepreneur, with a clear “roadmap” to follow to best reach your target customer and encourage them to purchase from you.  This document will help you create […]

Date: 2011/12/07

Sure, we all hope for a enormous amount of publicity for our businesses, yet we continue to produce “ho hum” press releases day in and day out. So what is the secret to creating that perfect press release – one that’ll get your phones a -ringing, and your boss a-singing? It’s simple, really.In just six […]

Date: 2011/12/07

While developing marketing strategy requires considerable research and thought on the part of the entrepreneur, it’s not rocket science.  There are some basic common sense principles at work. In fact, although some experts out there will tell you differently, a lot of marketing boils down to concepts that you already know and, in fact, most […]

Date: 2011/12/07

From the Department of Agricultural Economics (Cole Ehmke, Joan Fulton and Jayson Lusk) comes this document and worksheets that will help you understand the 4 P’s of Marketing.  The four P’s—product, price, place, and promotion—should work together in your marketing mix. Often, decisions on one element will influence the choices available in others.   Selecting an […]

Date: 2011/12/07