Marketing Resources

These downloadable marketing resources will help you prepare a marketing plan, and give you the tools to connect with your customers.

Applying for an award is an excellent way to gain publicity for you and your business. Win or lose, there are lots of benefits to nominating yourself or another woman entrepreneur. Here are ten tips to make the most of the nomination.

Date: 2018/01/22

This tool helps you understand the five forces that impact your business environment: competitive rivalry, supplier power, buyer power, threat of substitution, and threat of new entry.

Date: 2018/01/01

Just announcing your news isn’t enough. The real “trick” to getting media attention is to pique the editor’s interest in your message.

Date: 2018/01/01

“Like” it or “Unlike” it…social media is now an important fact of your life. Most of us use it to connect with friends, tweet our opinions, update posts on our Facebook page, Instagram pictures of all the fun we are having with family and friends or pin photos of things that we love. Wait! Are […]

Date: 2016/03/10

The right price has to be low enough to attract customers and high enough to make them profitable. It’s part art and part science, and there are several factors, which go into the development of an optimum price.   Here are the steps to follow tomake sure your price is right.

Date: 2011/12/07

Many small businesses are not making a profit today because they do not know the basic concepts of costing and pricing. The situation is most serious in the service business because each service performed has a different cost. Frequently, the service business must bid for jobs by making a price quotation in competition with similar […]

Date: 2011/12/07

This aid is a checklist for the owner-manager of a small retail business. These 52 questions probe the considerations–from markup to pricing strategy to adjustments–that lead to correct pricing decisions. You can use this checklist to establish prices in your new store, or you can use it to periodically review your established pricing policy.  This […]

Date: 2011/12/07

As a small manufacturer, you should not compete on the basis of price unless you are the low-cost producer. Usually you should compete on the basis of product performance, quality, delivery time, or whatever advantages you can offer customers over your competitors.  Good pricing practices require an understanding of the influence of market factors, the […]

Date: 2011/12/07

Professional marketers tell us that if you have no work at all, and you really want to develop a firm, there is no question that cold calls will work. A specialist in cold calls told me he makes l5 cold calls per day. He reaches seven people, and from them he makes one appointment. For […]

Date: 2011/12/07

Everything from preparing for, participating in, and following through on a tradeshow has a hand in your success.  Make sure your plans are well thought out by reviewing this guide on how to get the most from a tradeshow.

Date: 2011/12/07