Marketing Resources

These downloadable marketing resources will help you prepare a marketing plan, and give you the tools to connect with your customers.

Having a strong online presence is more important now than ever before! So, Women’s Enterprise Centre has compiled a collection of useful resources and our recent webinar recordings to help you improve your digital marketing game, including: Resources to help you launch and manage your website Digital marketing resources Social media tips for small businesses

Date: 2020/10/25

From Business Development Bank of Canada (BDC) Paste your website URL to get professional feedback on up to 5 pages of your website* and receive a personalized report instantly.

Date: 2019/01/15

Applying for an award is an excellent way to gain publicity for you and your business. Win or lose, there are lots of benefits to nominating yourself or another woman entrepreneur. Here are ten tips to make the most of the nomination.

Date: 2018/01/22

This tool helps you understand the five forces that impact your business environment: competitive rivalry, supplier power, buyer power, threat of substitution, and threat of new entry.

Date: 2018/01/01

Just announcing your news isn’t enough. The real “trick” to getting media attention is to pique the editor’s interest in your message.

Date: 2018/01/01

“Like” it or “Unlike” it…social media is now an important fact of your life. Most of us use it to connect with friends, tweet our opinions, update posts on our Facebook page, Instagram pictures of all the fun we are having with family and friends or pin photos of things that we love. Wait! Are […]

Date: 2016/03/10

As a small manufacturer, you should not compete on the basis of price unless you are the low-cost producer. Usually you should compete on the basis of product performance, quality, delivery time, or whatever advantages you can offer customers over your competitors.  Good pricing practices require an understanding of the influence of market factors, the […]

Date: 2011/12/07

Professional marketers tell us that if you have no work at all, and you really want to develop a firm, there is no question that cold calls will work. A specialist in cold calls told me he makes l5 cold calls per day. He reaches seven people, and from them he makes one appointment. For […]

Date: 2011/12/07

Everything from preparing for, participating in, and following through on a tradeshow has a hand in your success.  Make sure your plans are well thought out by reviewing this guide on how to get the most from a tradeshow.

Date: 2011/12/07

Trade shows, whether national or regional, are one of the foremost ways for manufacturers to market and sell their products. All too often though, salespeople or management find themselves unprepared to handle the real job.

Date: 2011/12/07