Marketing Resources

These downloadable marketing resources will help you prepare a marketing plan, and give you the tools to connect with your customers.

Having a strong online presence is more important now than ever before! So, Women’s Enterprise Centre has compiled a collection of useful resources and our recent webinar recordings to help […]

Date: 2020/10/25

From Business Development Bank of Canada (BDC) Paste your website URL to get professional feedback on up to 5 pages of your website* and receive a personalized report instantly.

Date: 2019/01/15

Applying for an award is an excellent way to gain publicity for you and your business. Win or lose, there are lots of benefits to nominating yourself or another woman […]

Date: 2018/01/22

This tool helps you understand the five forces that impact your business environment: competitive rivalry, supplier power, buyer power, threat of substitution, and threat of new entry.

Date: 2018/01/01

Just announcing your news isn’t enough. The real “trick” to getting media attention is to pique the editor’s interest in your message.

Date: 2018/01/01

Are you doing too much marketing for the return on your investment? Do you feel tired and frustrated at the amount of money and effort this marketing requires? What if […]

Date: 2011/12/07

Sure, we all hope for a enormous amount of publicity for our businesses, yet we continue to produce “ho hum” press releases day in and day out. So what is […]

Date: 2011/12/07

A good marketing plan is an invaluable tool for any business owner, whether you are just starting your new enterprise, expanding or changing strategic direction. It provides you, the entrepreneur, […]

Date: 2011/12/07

While developing marketing strategy requires considerable research and thought on the part of the entrepreneur, it’s not rocket science.  There are some basic common sense principles at work. In fact, […]

Date: 2011/12/07

Your guide to preparing a marketing plan brought to you by the Atlantic Canada Opportunities Agency.

Date: 2011/12/07