Marketing Resources

These downloadable marketing resources will help you prepare a marketing plan, and give you the tools to connect with your customers.

Having a strong online presence is more important now than ever before! So, Women’s Enterprise Centre has compiled a collection of useful resources and our recent webinar recordings to help you improve your digital marketing game, including: Resources to help you launch and manage your website Digital marketing resources Social media tips for small businesses

Date: 2020/10/25

From Business Development Bank of Canada (BDC) Paste your website URL to get professional feedback on up to 5 pages of your website* and receive a personalized report instantly.

Date: 2019/01/15

Applying for an award is an excellent way to gain publicity for you and your business. Win or lose, there are lots of benefits to nominating yourself or another woman entrepreneur. Here are ten tips to make the most of the nomination.

Date: 2018/01/22

This tool helps you understand the five forces that impact your business environment: competitive rivalry, supplier power, buyer power, threat of substitution, and threat of new entry.

Date: 2018/01/01

Just announcing your news isn’t enough. The real “trick” to getting media attention is to pique the editor’s interest in your message.

Date: 2018/01/01

“Like” it or “Unlike” it…social media is now an important fact of your life. Most of us use it to connect with friends, tweet our opinions, update posts on our Facebook page, Instagram pictures of all the fun we are having with family and friends or pin photos of things that we love. Wait! Are […]

Date: 2016/03/10

Everything from preparing for, participating in, and following through on a tradeshow has a hand in your success.  Make sure your plans are well thought out by reviewing this guide on how to get the most from a tradeshow.

Date: 2011/12/07

Trade shows, whether national or regional, are one of the foremost ways for manufacturers to market and sell their products. All too often though, salespeople or management find themselves unprepared to handle the real job.

Date: 2011/12/07

Are you doing too much marketing for the return on your investment? Do you feel tired and frustrated at the amount of money and effort this marketing requires? What if you could find a way to reduce the scatter, efficiently manage your time and get better results? That is what focused marketing means: concentrating on […]

Date: 2011/12/07

Sure, we all hope for a enormous amount of publicity for our businesses, yet we continue to produce “ho hum” press releases day in and day out. So what is the secret to creating that perfect press release – one that’ll get your phones a -ringing, and your boss a-singing? It’s simple, really.In just six […]

Date: 2011/12/07