Marketing Resources

These downloadable marketing resources will help you prepare a marketing plan, and give you the tools to connect with your customers.

Having a strong online presence is more important now than ever before! So, Women’s Enterprise Centre has compiled a collection of useful resources and our recent webinar recordings to help you improve your digital marketing game, including: Resources to help you launch and manage your website Digital marketing resources Social media tips for small businesses

Date: 2020/10/25

From Business Development Bank of Canada (BDC) Paste your website URL to get professional feedback on up to 5 pages of your website* and receive a personalized report instantly.

Date: 2019/01/15

Applying for an award is an excellent way to gain publicity for you and your business. Win or lose, there are lots of benefits to nominating yourself or another woman entrepreneur. Here are ten tips to make the most of the nomination.

Date: 2018/01/22

This tool helps you understand the five forces that impact your business environment: competitive rivalry, supplier power, buyer power, threat of substitution, and threat of new entry.

Date: 2018/01/01

Just announcing your news isn’t enough. The real “trick” to getting media attention is to pique the editor’s interest in your message.

Date: 2018/01/01

“Like” it or “Unlike” it…social media is now an important fact of your life. Most of us use it to connect with friends, tweet our opinions, update posts on our Facebook page, Instagram pictures of all the fun we are having with family and friends or pin photos of things that we love. Wait! Are […]

Date: 2016/03/10

From the Department of Agricultural Economics (Cole Ehmke, Joan Fulton and Jayson Lusk) comes this document and worksheets that will help you understand the 4 P’s of Marketing.  The four P’s—product, price, place, and promotion—should work together in your marketing mix. Often, decisions on one element will influence the choices available in others.   Selecting an […]

Date: 2011/12/07

The right price has to be low enough to attract customers and high enough to make them profitable. It’s part art and part science, and there are several factors, which go into the development of an optimum price.   Here are the steps to follow tomake sure your price is right.

Date: 2011/12/07

Many small businesses are not making a profit today because they do not know the basic concepts of costing and pricing. The situation is most serious in the service business because each service performed has a different cost. Frequently, the service business must bid for jobs by making a price quotation in competition with similar […]

Date: 2011/12/07

This aid is a checklist for the owner-manager of a small retail business. These 52 questions probe the considerations–from markup to pricing strategy to adjustments–that lead to correct pricing decisions. You can use this checklist to establish prices in your new store, or you can use it to periodically review your established pricing policy.  This […]

Date: 2011/12/07