Marketing Resources

These downloadable marketing resources will help you prepare a marketing plan, and give you the tools to connect with your customers.

Are you doing too much marketing for the return on your investment? Do you feel tired and frustrated at the amount of money and effort this marketing requires? What if you could find a way to reduce the scatter, efficiently manage your time and get better results? That is what focused marketing means: concentrating on […]

Date: 2011/12/07

Trade shows, whether national or regional, are one of the foremost ways for manufacturers to market and sell their products. All too often though, salespeople or management find themselves unprepared to handle the real job.

Date: 2011/12/07

A good marketing plan is an invaluable tool for any business owner, whether you are just starting your new enterprise, expanding or changing strategic direction. It provides you, the entrepreneur, with a clear “roadmap” to follow to best reach your target customer and encourage them to purchase from you.  This document will help you create […]

Date: 2011/12/07

Sure, we all hope for a enormous amount of publicity for our businesses, yet we continue to produce “ho hum” press releases day in and day out. So what is the secret to creating that perfect press release – one that’ll get your phones a -ringing, and your boss a-singing? It’s simple, really.In just six […]

Date: 2011/12/07

While developing marketing strategy requires considerable research and thought on the part of the entrepreneur, it’s not rocket science.  There are some basic common sense principles at work. In fact, although some experts out there will tell you differently, a lot of marketing boils down to concepts that you already know and, in fact, most […]

Date: 2011/12/07

From the Department of Agricultural Economics (Cole Ehmke, Joan Fulton and Jayson Lusk) comes this document and worksheets that will help you understand the 4 P’s of Marketing.  The four P’s—product, price, place, and promotion—should work together in your marketing mix. Often, decisions on one element will influence the choices available in others.   Selecting an […]

Date: 2011/12/07

Taken from our February 2009 eNewsletter, this article written by Ken MacLeod looks at making the most of your marketing efforts. Well the times they are a-changing!  As many businesses know, the customer pool is shrinking and sound businesses must review budgets and fine-tune their marketing costs to survive.  So with this challenge, here are […]

Date: 2011/12/07

The right price has to be low enough to attract customers and high enough to make them profitable. It’s part art and part science, and there are several factors, which go into the development of an optimum price.   Here are the steps to follow tomake sure your price is right.

Date: 2011/12/07

Your guide to preparing a marketing plan brought to you by the Atlantic Canada Opportunities Agency.

Date: 2011/12/07

Advertising Standards Canada is the national not-for-profit advertising self-regulatory body aiming to ensure integrity and viability of advertising.  Created by the advertising industry in 1957, Advertising Standards Canada was founded on the belief that advertising self-regulation best serves the interests of the industry and the public.

Date: 2010/11/08