Most people have misconceptions about what SEO really means and how social media factors into the game of Google rankings. So, let’s chat about it a little. In the eyes of search engines, every like, post, share, tag, etc. is viewed as an online vote in favour of your brand.
I want you to think of SEO as all the tools and tactics you engage in to boost your rankings online, generate leads, and convert casual visitors into committed buyers. When you position the concept of SEO this way, you can very easily see that SEO is actually all about proving your worth to search engines and your ideal customers.
And, the best way to do this is through digital storytelling, which is essentially the act of creating authentic, effective, and share-worthy content that organically positions you and your company as an authority figure in your industry. This, ladies and gentlemen, is what we call “Social Proof.”
Social Proof in Action
Every time someone likes your Facebook post, shares your blog on their Twitter feed, re-pins one of your graphics on Pinterest, comments on your videos in YouTube, and generally interacts with you positively on your social accounts, your community engagement goes up.
Google and other major search engines track this engagement and interaction with your brand and reward you accordingly.
In other words, the more you’re able to engage your audience, the more relevant you become in the marketplace for your specific core services and products. Stay tuned for the next blog where I’ll speak more about how you can get more “votes” for your company and brand.
Check out Part 2 of this article The Social Side Of SEO: The Importance Of Social Validation And Community Building
Emily Chow is the chief marketing strategist at Chow Communications, a Vancouver and Coquitlam-based boutique marketing and training agency that specializes in helping businesses build authentic, effective, and profitable brand presences. See Emily in action at her next workshop called My Profit On Purpose by registering here today!