Tag: branding

How to Incorporate First Nations Art in Branding COURSE DESCRIPTION Storytelling has always held a special place in Indigenous culture. At its most basic level, branding is storytelling. It allows a business owner to communicate exactly what their business is, and why a customer should be interested in it. Join us for this informative webinar […]

Grow Your Small Business In 2020 Without Appearing Tone Deaf COURSE DESCRIPTION In the last few months, our world has changed. Consumer behaviours and priorities have shifted. Has your messaging changed accordingly? It’s time to revisit your approach to marketing and learn how to reframe your offers and promotions in this time of widespread change. […]

Characteristics of a good logo are simple, memorable, versatile and relevant. Now that you have a product or service and a business name, you are ready to communicate with your customers through your branding. We will explore some logo design fundamentals and creations techniques. You will be using the ‘Canva’ design program. Registration deadline: Oct […]

Characteristics of a good logo are simple, memorable, versatile and relevant. Now that you have a product or service and a business name, you are ready to communicate with your customers through your branding. We will explore some logo design fundamentals and creations techniques. You will be using the ‘Canva’ design program. This class will […]

Brand Strategy in Changing Times COURSE DESCRIPTION We’re living in an unprecedented era for businesses. As entrepreneurs slowly reopening and scale up their operations, they do so with a mixture of hope and anxiety. Throughout this challenging period, businesses must adapt their brand and messaging to match the prevailing mood. Now is not the time […]

Tips for Building an Effective Brand Strategy COURSE DESCRIPTION A brand consists of much more than just a logo. In fact, it’s just one aspect of a true branding strategy. Want to appear as professional and well-polished as a much bigger company? It all begins with your branding. Small businesses often struggle with building a […]

A brand consists of much more than just a logo. In fact, it’s just one aspect of a true branding strategy. Want to appear as professional and well-polished as a much bigger company? It all begins with your branding. Small businesses often struggle with building a brand. The good news is, there are simple steps […]

Company branding starts with creating an identity, i.e. the logo, which communicates your business philosophy and offerings to your customers. This class covers basic design principles, ideation phase, creative concept phase, typography, colour theory, and file formats, giving you the design fundamentals needed to create a professional-looking logo. Registration deadline: Feb 27

Focus on your customer relationships and determine the right channels to market and deliver value propositions to your customer segments. Discover the 4 Ps of Marketing. Create marketing and delivery channels for your customer segments, with a focus on your target market. Use branding to effectively communicate to your customer segments. Select the right channels […]