Tag: branding

The world’s most successful brands hail from all corners of the globe. But their global marketing strategies are so effective that they’re even more familiar to us than the local […]

How to Incorporate First Nations Art in Branding COURSE DESCRIPTION Storytelling has always held a special place in Indigenous culture. At its most basic level, branding is storytelling. It allows […]

Grow Your Small Business In 2020 Without Appearing Tone Deaf COURSE DESCRIPTION In the last few months, our world has changed. Consumer behaviours and priorities have shifted. Has your messaging […]

Characteristics of a good logo are simple, memorable, versatile and relevant. Now that you have a product or service and a business name, you are ready to communicate with your […]

Characteristics of a good logo are simple, memorable, versatile and relevant. Now that you have a product or service and a business name, you are ready to communicate with your […]

Brand Strategy in Changing Times COURSE DESCRIPTION We’re living in an unprecedented era for businesses. As entrepreneurs slowly reopening and scale up their operations, they do so with a mixture […]

Tips for Building an Effective Brand Strategy COURSE DESCRIPTION A brand consists of much more than just a logo. In fact, it’s just one aspect of a true branding strategy. […]

A brand consists of much more than just a logo. In fact, it’s just one aspect of a true branding strategy. Want to appear as professional and well-polished as a […]

Company branding starts with creating an identity, i.e. the logo, which communicates your business philosophy and offerings to your customers. This class covers basic design principles, ideation phase, creative concept […]

Focus on your customer relationships and determine the right channels to market and deliver value propositions to your customer segments. Discover the 4 Ps of Marketing. Create marketing and delivery […]