Tag: digital marketing

Learn to use the mobile app ‘Instagram’ to reach potential customers and/or promote a virtual store. Instagram is a visual digital organizer that will help you to present images of your business in a professional manner; it also complements other Social Media. This workshop will review the features and help you understand how best to […]

Company branding starts with creating an identity, i.e. the logo, which communicates your business philosophy and offerings to your customers. This class covers basic design principles, ideation phase, creative concept phase, typography, colour theory, and file formats, giving you the design fundamentals needed to create a professional-looking logo. Registration deadline: Feb 27

This workshop focuses on how to use your phone’s camera to showcase your product or service online on Instagram, Pinterest, and Etsy… while staying within your budget. Learn basic video and photography techniques, such as lighting, use of space, angles and props that will make your product or service shine. Once you have the content, […]

Fusion Methodology: like-minded people working together for mutual benefit. Digital marketing is booming and it’s important to maximize your organic growth through fusion methodology. Instructor, Chris Holland reviews fusion methods, organic growth, and digital marketing opportunities, and how they can help your business become accessible to the ideal demographic. Once you effectively apply these tools, […]

Google Lens turns your phone camera into an A.I.-Powered visual search tool. It works with Google Assistant and Google Photos to help people find businesses, recognize images, or transfer text to phone, with just the touch of a screen. This technology makes it easier for people to find specific products and services in an instant. […]

Destination BC and Tourism Vancouver Island are pleased to offer a workshop in partnership with the Grow with Google program. The Grow with Google program is intended to help small tourism businesses grow and succeed online by providing training and support materials. In this free workshop, you will learn about the resources and tools available […]

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