Tag: market research

Primary Market Research to Understand Your Customer COURSE DESCRIPTION Primary market research helps to take the guesswork out of important business decisions. Harnessing tools like surveys and focus groups, it can tell you how much your clients will spend, what motivates them to buy, and a greater understanding of customer needs and pain points. Join […]

Secondary Market Research That Works For You COURSE DESCRIPTION As an entrepreneur, it’s vital to conduct market research before making important decisions. Analyzing available data allows you to understand your target market, conduct a competitor analysis, view market trends and enhance your business operations. Join Small Business BC’s Market Research Analyst, Mark Eversfield, as he […]

Primary Market Research to Understand Your Customer COURSE DESCRIPTION Primary market research helps to take the guesswork out of important business decisions. Harnessing tools like surveys and focus groups, it can tell you how much your clients will spend, what motivates them to buy, and a greater understanding of customer needs and pain points. Join […]

Primary Market Research to Understand Your Customer COURSE DESCRIPTION Primary market research helps to take the guesswork out of important business decisions. Harnessing tools like surveys and focus groups, it can tell you how much your clients will spend, what motivates them to buy, and a greater understanding of customer needs and pain points. Join […]

How to Use Market Research to Help with Decisions in a Rapidly Changing World COURSE DESCRIPTION Are you struggling to make sense of the world amidst widespread and rapid change? Join Mark Eversfield, Market Research Analyst at Small Business BC, and learn how market research can inform your business decisions as you navigate COVID-19. WHAT […]

Secondary Market Research That Works For You COURSE DESCRIPTION As an entrepreneur, it’s vital to conduct market research before making important decisions. Analyzing available data allows you to understand your target market, conduct a competitor analysis, view market trends and enhance your business operations. Join Small Business BC’s Market Research Analyst, Mark Eversfield, as he […]

Gain knowledge about your customer segments and value propositions to further develop your business strategy. You are encouraged to bring a laptop or tablet. Learn sources and methods for conducting primary and secondary market research, including: industry trends, reports, and benchmarking data, demographic information, determining market size, designing customer surveys, utilizing focus groups, customer segment […]

Primary Market Research to Understand Your Customer COURSE DESCRIPTION Primary market research helps to take the guesswork out of important business decisions. Harnessing tools like surveys and focus groups, it can tell you how much your clients will spend, what motivates them to buy, and a greater understanding of customer needs and pain points. Join […]

Secondary Market Research That Works For You COURSE DESCRIPTION As an entrepreneur, it’s vital to conduct market research before making important decisions. Analyzing available data allows you to understand your target market, conduct a competitor analysis, view market trends and enhance your business operations. Join Small Business BC’s Market Research Analyst, Mark Eversfield, as he […]

Know Your Audience as You Reopen COURSE DESCRIPTION Customer habits have rapidly changed since the beginning of the COVID-19 pandemic. Businesses are discovering that customers are still out there, but a different approach is needed to find them. Rather than relying on guess work, market research holds the keys to identifying this elusive customer data. […]