Tag: marketing

This one-day workshop focuses on how to use your phone’s camera to showcase your product or service online on Instagram, Pinterest, and Etsy… while staying within your budget. Learn basic photography techniques, such as lighting, use of space, angles, and props that will make your product or service shine. Once you have the photos, then […]

Learn to use the mobile app ‘Instagram’ to reach potential customers and/or promote a virtual store. Instagram is a visual digital organizer that will help you to present images of your business in a professional manner; it also complements other Social Media. This workshop will review the features and help you understand how best to […]

Networking and Connecting During COVID-19 COURSE DESCRIPTION COVID-19 and the need to maintain physical distancing has dramatically impacted on our ability to network and make new contacts. Don’t despair, there are still plenty of ways to make the connections you need for your business to succeed. Now is the perfect time to assess your network […]

How to Reach Customers with Simple Videos From Your Phone COURSE DESCRIPTION If marketing has taught us anything in recent years it’s that customers love video content. Many business owners think it’s expensive and time-consuming to create this content but this is no longer the case. Thanks to the humble smartphone, professional-looking videos can be […]

In this class, learn what Facebook’s all about and how small businesses are using it to gain a bigger audience for very little cost. In the second half, set up your Facebook business page and start using it! We will also set up your LinkedIn profile.

Primary Market Research to Understand Your Customer COURSE DESCRIPTION Primary market research helps to take the guesswork out of important business decisions. Harnessing tools like surveys and focus groups, it can tell you how much your clients will spend, what motivates them to buy, and a greater understanding of customer needs and pain points. Join […]

Rethinking Your Approach to Sales COURSE DESCRIPTION 2020 has been a year of change. Human interactions have rapidly shifted to socially distant, online environments and many businesses have had to pivot the new COVID economy. One of the biggest changes companies have had to adjust to is how to achieve sales in this quickly changing […]

Secondary Market Research That Works For You COURSE DESCRIPTION As an entrepreneur, it’s vital to conduct market research before making important decisions. Analyzing available data allows you to understand your target market, conduct a competitor analysis, view market trends and enhance your business operations. Join Small Business BC’s Market Research Analyst, Mark Eversfield, as he […]

If you already have your own business Facebook page, then now’s the time to uncover opportunities for networking with a variety of people. Learn how to be prepared, work with newsfeed formulas, enhance your presence, place ads, and boost posts. Registration deadline: Dec 10

In this workshop, uncover the potential of your business’s story and how to make the most of your digital marketing efforts to help achieve your desired results. What will I learn? How to craft a compelling business story The best digital marketing tools to reach your audience Hacks to leverage traction and garner results Marketing […]

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