Tag: marketing

If you already have your own business Facebook page, then now’s the time to uncover opportunities for networking with a variety of people. Learn how to be prepared, work with newsfeed formulas, enhance your presence, place ads, and boost posts. Registration deadline: Dec 10

Primary Market Research to Understand Your Customer COURSE DESCRIPTION Primary market research helps to take the guesswork out of important business decisions. Harnessing tools like surveys and focus groups, it can tell you how much your clients will spend, what motivates them to buy, and a greater understanding of customer needs and pain points. Join […]

For those who are already familiar with Instagram and would like to know more about proper hashtags, planning posts, composing better pictures. The goal is to improve your workflow, engage with and attract more followers, and help build a profile to represent your business and brand. We will be using your existing pictures and some […]

How to Incorporate First Nations Art in Branding COURSE DESCRIPTION Storytelling has always held a special place in Indigenous culture. At its most basic level, branding is storytelling. It allows a business owner to communicate exactly what their business is, and why a customer should be interested in it. Join us for this informative webinar […]

Secondary Market Research That Works For You COURSE DESCRIPTION As an entrepreneur, it’s vital to conduct market research before making important decisions. Analyzing available data allows you to understand your target market, conduct a competitor analysis, view market trends and enhance your business operations. Join Small Business BC’s Market Research Analyst, Mark Eversfield, as he […]

This one-day workshop focuses on how to use your phone’s camera to showcase your product or service online on Instagram, Pinterest, and Etsy… while staying within your budget. Learn basic photography techniques, such as lighting, use of space, angles, and props that will make your product or service shine. Once you have the photos, then […]

Nov
25

Search Engine Marketing (SEM) to Attract More Customers COURSE DESCRIPTION Google Ads and SEM (Search Engine Marketing) have the potential to showcase your business to a whole new audience. Are you taking advantage? In this informative and fast-paced webinar, you’ll learn the basics of how SEM can drive traffic to your website and add an […]

Using Social Media for Success COURSE DESCRIPTION While it’s amazing for catching up with old friends, social media can also be a huge driver of traffic and attention to your small business. And, just because you know what social media is, does not mean you necessarily understand how to use social media to grow and […]

Marketing Strategy for Small Business Marketing for Small Business COURSE DESCRIPTION You know what your small business has to offer, but how do you get that message across to potential customers? Marketing is the single most effective way to spread the word. Presented by Mary Charleson, Charleson Communications, Marketing for Small Business will help you […]

Despite our experience as web surfers, creating our own business content can be tricky. One of the most visited page for new clients is your ‘About’ story. But, these pages often don’t keep clients interested. Interestingly, our ‘About’ page is not really about us. Learn how to create a page that connects and entertains. In […]

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