Tag: marketing

Primary market research helps to take the guesswork out of important business decisions. Harnessing tools like surveys and focus groups, it can tell you how much your clients will spend, what motivates them to buy, and a greater understanding of customer needs and pain points. WHAT WILL I LEARN? The difference between quantitative and qualitative […]

2020 was a year of change. Human interactions have rapidly shifted to socially distant, online environments and many businesses have had to pivot the new COVID economy. One of the biggest changes companies have had to adjust to is how to achieve sales in this quickly changing world. Join us for this fast-paced and interactive […]

As an entrepreneur, it’s vital to conduct market research before making important decisions. Analyzing available data allows you to understand your target market, conduct a competitor analysis, view market trends and enhance your business operations. Join Small Business BC’s Market Research Analyst, Mark Eversfield, as he explains how secondary market research can help you make […]

Email Marketing makes money. In fact, a recent study showed that for every $1 you spend on email marketing, you can expect an average return of $38. Find out what you need to start an effective email marketing campaign and reach your target audience via their email inbox. WHAT WILL I LEARN? How to integrate […]

2020 has been a year of change. Human interactions have rapidly shifted to socially distant, online environments and many businesses have had to pivot the new COVID economy. One of the biggest changes companies have had to adjust to is how to achieve sales in this quickly changing world. Join us for this fast-paced and […]

93% of online experiences begin with a search engine. Understanding how to improve your visibility in Google and other search engines is crucial for driving traffic to your website. Learn free online tools to find out who your website visitors are, what they’re searching for, and how you can get more visitors and paying customers. […]

This is the third in a four-part Build Your Business webinar series hosted by Women’s Enterprise Centre. Click here to sign up for the whole series and save $20! One of the challenges of owning a small business is to know how to market effectively on a tight budget. In any business, particularly in small […]

As an entrepreneur, it’s vital to conduct market research before making important decisions. Analyzing available data allows you to understand your target market, conduct a competitor analysis, view market trends and enhance your business operations. Join Small Business BC’s Market Research Analyst, Mark Eversfield, as he explains how secondary market research can help you make […]

Learn to use the mobile app ‘Instagram’ to reach potential customers and/or promote a virtual store. Instagram is a visual digital organizer that will help you to present images of your business in a professional manner; it also complements other Social Media. This workshop will review the features and help you understand how best to […]

You know what your small business has to offer, but how do you get that message across to potential customers? Marketing is the single most effective way to spread the word. Presented by Mary Charleson, Charleson Communications, Marketing for Small Business will help you focus on what your unique value proposition is and how to […]

1 2 3 12