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Tag: marketing

Getting publicity for your business is one of the most powerful and cost-effective promotional tactics you can use. The rules are simple, conventions must be followed, but the pay-off is worth the effort. This workshop covers the basics of publicity, what it is, why you should use it, and how to get it. It also […]

In this class, learn what Facebook’s all about and how small businesses are using it to gain a bigger audience for very little cost. In the second half, set up your Facebook business page and start using it! Bring photos, logos and write-ups if you have them. Registration deadline: December 3rd Instructor: Chris Holland, Juggernaut […]

Focus on your customer relationships and determine the right channels to market and deliver value propositions to your customer segments. Discover the 4 Ps of Marketing. Create marketing and delivery channels for your customer segments, with a focus on your target market. Use branding to effectively communicate to your customer segments. Select the right channels […]

In this two-day workshop (December 3rd & 4th) learn to create, build, and manage your own website using the world’s leading open-source web publishing platform, WordPress.com. Bring your text, images, and imagination to build a fully functioning website (with free hosting). Workshop includes lecture and demonstration, but mostly focuses on participants building their own website. […]

Learn to use the mobile app ‘Instagram’ to reach potential customers and/or promote a virtual store. Instagram is a visual digital organizer that will help you to present images of your business in a professional manner; it also complements other Social Media. This workshop will review the features and help you understand how best to […]

Learn the Six Keys to Marketing Success and maximize the opportunity to gain exposure for your business and increase sales. One of the challenges of owning a small business is to know how to market effectively on a tight budget. Join us for this interactive workshop and learn how to integrate the six keys to […]

If you already have your own business Facebook page, then now’s the time to uncover opportunities for networking with a variety of people. Learn how to be prepared, work with newsfeed formulas, enhance your presence, place ads, and boost posts. Registration deadline: Oct 24 Instructor: Chris Holland, Juggernaut Marketing & Communications

How to Increase Sales

If you want to grow your business, you have three options: increase your profits, increase your sales, or both. We discussed 5 common strategies to increase profits in a previous blog, so in this post we focus on increasing sales. It’s not rocket science: you either need to sell to more people (a.k.a. increase your […]