Tag: online marketing

In these challenging times, it is more important than ever for small business owners to learn cost-effective ways to increase their sales leads and reach new customers. Thankfully, Digital Marketing has levelled the playing field for small businesses online. With the right tactics, businesses of all sizes can compete effectively online, reaching customers in several […]

Google Lens turns your phone camera into an A.I.-Powered visual search tool. It works with Google Assistant and Google Photos to help people find businesses, recognize images, or transfer text to phone, with just the touch of a screen. This technology makes it easier for people to find specific products and services in an instant. […]

Search rankings are extremely important. Ninety-one per cent of clicks from a Google search go to the results on the first search page. If your customers are searching for you online, then you need to think about search engine optimization (SEO) for your business. This class explains the best practices of SEO today and provides […]

Build a website in a day using the popular low-cost squarespace.com platform. Customize their templates to fit your business and personality. Connected Services are built into your Squarespace website so you can easily connect to leading payment, shipping, social media, and marketing tools. Registration deadline: Mar 4

In this two-day workshop (Mar 2 & 3) learn to create, build, and manage your own website using the world’s leading open-source web publishing platform, WordPress.com. Bring your text, images, and imagination to build a fully functioning website (with free hosting). Workshop includes lecture and demonstration, but mostly focuses on participants building their own website. […]

Two day workshop, Feb 22 & 23 9:00 am to 4:00 pm each day In this hands-on, two-day workshop you will learn to create, build and manage your own online store using one of the leading Software as Service platforms: Shopify. Bring your product description and photos, other text (e.g. shipping details, logos, images) and […]

In this workshop, uncover the potential of your business’s story and how to make the most of your digital marketing efforts to help achieve your desired results. What will I learn? How to craft a compelling business story The best digital marketing tools to reach your audience Hacks to leverage traction and garner results Marketing […]

Reach Customers Online in the “New Normal” COURSE DESCRIPTION We’ve moved into the next phase of the COVID-19 pandemic. Consumers are slowly beginning to return to stores, but how we market to them has dramatically changed. Have you adjusted your marketing tactics to account for our “new normal?” Join Warren Thompson, Managing Director of Ollo […]

Make Your Own Website COURSE DESCRIPTION Thinking of creating a website for your business? WordPress websites make up almost 30% of the internet and it was recently named the world’s fastest growing Content Management System (CMS). Similar to Shopify, Wix and Squarespace, WordPress offers a free-to-install, flexible and simple interface to make the most of […]

Search Engine Marketing and Analytics for Your Website COURSE DESCRIPTION 93% of online experiences begin with a search engine. Understanding how to improve your visibility in Google and other search engines is crucial for driving traffic to your website. Learn free online tools to find out who your website visitors are, what they’re searching for, […]

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