Tag: PR

How a business communicates in this era of the COVID-19 pandemic is key to its future success and sometimes its very survival. As consumer behaviour changes, supply chains become disrupted and employees and employers navigate unchartered territory and potentially uncertain futures, the importance of a well-crafted crisis management plan is becoming ever clearer to Canadian […]

Getting publicity for your business is one of the most powerful and cost-effective promotional tactics you can use. The rules are simple, conventions must be followed, but the pay-off is worth the effort. This workshop covers the basics of publicity, what it is, why you should use it, and how to get it. It also […]