Tag: public relations

Grow Your Small Business In 2020 Without Appearing Tone Deaf COURSE DESCRIPTION In the last few months, our world has changed. Consumer behaviours and priorities have shifted. Has your messaging changed accordingly? It’s time to revisit your approach to marketing and learn how to reframe your offers and promotions in this time of widespread change. […]

How a business communicates in this era of the COVID-19 pandemic is key to its future success and sometimes its very survival. As consumer behaviour changes, supply chains become disrupted and employees and employers navigate unchartered territory and potentially uncertain futures, the importance of a well-crafted crisis management plan is becoming ever clearer to Canadian […]