Tag: SEO

Search rankings are extremely important. Ninety-one per cent of clicks from a Google search go to the results on the first search page. If your customers are searching for you online, then you need to think about search engine optimization (SEO) for your business. This class explains the best practices of SEO today and provides […]

How Google My Business is Your New Front Door COURSE DESCRIPTION This pandemic is forcing small businesses to pivot and go online. Your Google My Business profile could be that quick win to reach customers and convey what’s unique about your business. It’s more important than ever to effectively utilize this channel to keep new […]

Search Engine Marketing and Analytics for Your Website COURSE DESCRIPTION 93% of online experiences begin with a search engine. Understanding how to improve your visibility in Google and other search engines is crucial for driving traffic to your website. Learn free online tools to find out who your website visitors are, what they’re searching for, […]

With tech giants taking over the marketing world, we need to recognize the best channels to spend our marketing dollars. During this session our speakers will dive into the pros and cons of marketing on a variety of social media platforms, and shine a light on what may or may not work for your business. […]

Focus on your customer relationships and determine the right channels to market and deliver value propositions to your customer segments. Discover the 4 Ps of Marketing. Create marketing and delivery channels for your customer segments, with a focus on your target market. Use branding to effectively communicate to your customer segments. Select the right channels […]