Many of us at one time or another, have had to step up and make that presentation to our clients, our prospects or colleagues. I know, you’d rather be six feet under than stand at the front of the room! Well, take heart – it’s not as bad as you think!
Here are three simple presentation tips that will put you at ease, engage your audience and improve your sales.
1. It IS a Conversation – A presentation is a conversation with many instead of just one. Avoid the old school lecture. No one wants to listen to the ‘talking head’. Engage your audience by speaking with them, not at them.
2. Paint a Picture, Tell a Story – Advertisers have long known about telling stories. We don’t want to know that this particular medicine cures 69% of all cases with no ill side effects. We want to know about the mom who can now play with her children and that her quality of life has greatly improved because of this medicine. In business it’s the same. Our clients want to know how their lives, business, or bottom line will improve by using our products or service.
3. Wings are for Birds – As a professional mentor, I coach entrepreneurs and business professionals on the merits of practice. If I had a nickel for every time someone said, “I know my stuff, I can wing it” I could retire. You can’t “wing” a presentation. Practice makes perfect and a poorly prepared presentation will reflect on you, your business and your customers. Your audience has taken the time to hear what you have to say and the last thing you want is them leaving with the thought, “That was a waste of time.”
With access to information at the touch of a mouse, we don’t need to give them statistics and facts – they can find that out for themselves – we need to engage and enroll them on an emotional level. By incorporating these three tips into your next presentation, you’ll discover a more responsive audience and you won’t have to imagine them in their underwear.