Three Steps to Uncover New Business Opportunities

Your market and your customers are always evolving. Standing still in the business world allows other companies to step in and fulfill customer needs. Here are a few tips on how to uncover growth opportunities:

Self Evaluation
It is extremely important to first evaluate the existing business. Examining each service or product from its bottom line allows the business to understand what appeals to its customers and what is doing well. The process also allows you to recognize the “stragglers” and phase them out to make room for new opportunities. A SWOT analysis allows you to identify your business’ Strengths, Weaknesses, Opportunities and Threats in an organized manner. You can leverage your strengths to capture the opportunities.

Understand the Market Trends
Understanding the market trends is essential in uncovering new business opportunities. A business must be able to stay on top of the current trends in its market place. For example, the current trend of “Green” business practices has created a gigantic market for products and services that have little or no impact on the environment.

Identify Potential New Products and Services
Identifying potential new products and services takes effort in any business. For example, a company that sells cleaning products in today’s market would do well to evaluate its current products and offer “green” alternatives. This type of change is simple when both self evaluation and market trends are observed.

Sandy Huang

Sandy Huang is the principal of Pinpoint Tactics Business Consulting in Vancouver, BC. She strives to empower small business owners by equipping them with the tools they need to be more competitive and profitable. Sandy also teaches business courses, conducts workshops, and sits on the board of Burnaby Counselling Group.

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