Here are some tips that might help you manage social media while ensuring that your own content is going a long way.
While Facebook discourages posting about your business on your personal profile, you can get away with things like sharing blog posts. A Facebook expert I heard speak recently said that there’s no harm in sharing offerings occasionally on your personal profile. Upload videos on Facebook that you might only post on YouTube – these get high engagement on Facebook Pages.
It’s not uncommon to post 30 times daily on Twitter. While that sounds like a lot, remember that it’s a real-time network, so a piece of content shared at one time may have a different audience if you post it again another time. Use a management tool like Hootsuite to schedule posts. Don’t forget to browse your Home feed or Lists and engage with others; they’ll be more likely to engage with you and share your content.
LinkedIn has more of a professional audience, so share content that is relevant to business here. Publishing LinkedIn Posts is a great way to get seen by others who aren’t yet in your network. Like Twitter, be sure to engage with others’ content.
While Instagram doesn’t allow for much two-way conversation except in comments, post a high quality photo that relates to your content along with a link, and be sure to use relevant hashtags. You can post up to 30 hashtags, but 5-11 is the recommended amount. Post most of your hashtags in the comments instead of the photo description so it doesn’t take away from your content.
Do what you can. If you’re new to blogging, start once a month and increase accordingly until you know what works for you. If your audience is on some of the newer networks, use those, and most importantly, ENGAGE. Repurpose your blog content so you are continually bringing visitors back to your site. For all of the networks, check for the highest engagement times in your industry and your own analytics, and keep posting during those times.