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November 2020

Economic Recovery Series: Investing in the Future

November 25 @ 12:00 pm - 1:00 pm
Webinar Canada

The future prosperity of Greater Vancouver is contingent upon foundations laid today. Our region needs strategic investments that help our businesses and the broader society overcome the pandemic while also paving the way for longer term competitiveness. Investments that advance and leverage technology and strategically prepare the workforce of tomorrow will be key. Additionally, investments that ensure our region is building a supportive and inclusive environment that embraces diversity will mark our success. Join Greater Vancouver Board of Trade as…

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How to Position Your Brand

November 25 @ 12:00 pm - 1:30 pm
Webinar Canada

Positioning is to marketing what a heartbeat is to life. Without relevant brand positioning, growth will be a long, costly and energy-draining road. Learn how to position yourself as a brand that customers want and love. Participants will walk away with: A deeper understanding of what brand positioning truly is and how differentiation is key to creating a more impactful business and influential culture 3 vital Brand Positioning Fundamentals to empower your ideal customers to choose YOU over anyone else;…

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Violence Prevention in the Workplace

November 26 @ 10:30 am - 12:00 pm
Webinar Canada

How to Minimize the Risk of Violence at Your Workplace COURSE DESCRIPTION The COVID-19 pandemic has driven change and fueled stress in almost every corner of society. More than ever, employers need to be vigilant against violence in the workplace, while ensuring they provide a work site that’s safe for everyone. This begins with an assessment of the risk of violence, before determining the control measures that are in place to protect the health and safety of workers. Join Jacqueline…

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2020 Impact Investor Challenge: Finale

November 26 @ 6:00 pm - 9:30 pm
Webinar Canada

Welcome to the Finale of Spring Activator's 2020 Impact Investor Challenge, a program that empowers emerging impact investors and purpose-driven ventures to make and seek impactful investments. With the Impact Investor Challenge, Spring seeks to grow the community of impact investors to accelerate progress towards these United Nation's Sustainable Development Goals and to drive innovation in the direction of impact. Over the past 8 weeks, Spring's investor and venture cohorts have learned the ins and out of impact investing and…

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DIY Web Analytics: Measure What Matters

November 27 @ 10:00 am - 11:00 am
Webinar Canada

Everybody knows you need to measure what you’re doing on the web to grow your business online but few companies do a great job of it. Join ROIplus Online Marketing if you want to learn how you can set up your own comprehensive tracking system in order to get the data you need to flourish. In this short session they will: Provide an overview of the best free tools Run through highlights of Google Tag Manager, Google Analytics, the Facebook…

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Building a Website with Squarespace

November 30 @ 9:00 am - 4:00 pm
Webinar Canada

Build a website in a day using the popular low-cost squarespace.com platform. Customize their templates to fit your business and personality. Connected Services are built into your Squarespace website so you can easily connect to leading payment, shipping, social media, and marketing tools. Registration deadline: Nov 25 Learn More or Register

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Cybersecurity Advice to Protect Your Business

November 30 @ 1:00 pm - 2:00 pm
Webinar Canada

Digital Security for Businesses COURSE DESCRIPTION Digital Security is a key part of protecting your business in today’s increasingly connected world. As small businesses like yours move operations, sales, communications and data online — particularly in response to the COVID-19 pandemic — if you are not ensuring appropriate protections, the risk of serious damage to your reputation and livelihood continues to grow. Join Sukhmani Dev, Head of Digital Payments & Cybersecurity Solutions for Mastercard Canada, and learn practical and actionable…

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December 2020

Pricing Strategies: Pricing and Costing Your Product

December 1 @ 9:00 am - 12:00 pm
Webinar Canada

How to Price a Product for Success COURSE DESCRIPTION Whatever business you are in, your pricing strategy is one of the most important decisions you will face. Setting a price that is too high, or too low, will – at best – stifle your business’ growth prospects. At worst, it could seriously damage your sales and cash flow. Mixing a marketing and financial focus, our pricing strategies seminar will get to the heart of how pricing plays an important part…

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Successfully Managing Your Workplace During a Global Pandemic

December 1 @ 10:00 am - 11:00 am
Webinar Canada

Canadian businesses are facing unique challenges in managing through the COVID-19 pandemic. These challenges include issues related to: health and safety increased absenteeism work refusals accommodating human rights implications of a vaccine workplace restructuring This session will provide employers with practical tips and tools to address these issues when they arise and to minimize related legal liability as they move forward into 2021. This webinar will be led by Priya Sarin, Partner at Sherrard Kuzz LLP, a leading Canadian employment…

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Market Research 2: Surveys and Focus Groups

December 4 @ 1:00 pm - 4:00 pm
Webinar Canada

Primary Market Research to Understand Your Customer COURSE DESCRIPTION Primary market research helps to take the guesswork out of important business decisions. Harnessing tools like surveys and focus groups, it can tell you how much your clients will spend, what motivates them to buy, and a greater understanding of customer needs and pain points. Join Mark Eversfield, Small Business BC’s Market Research Analyst, as he teaches you effective tools for collecting primary market research. WHAT WILL I LEARN? The difference…

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Steps to Incorporate Your Business

December 8 @ 1:00 pm - 4:00 pm
Webinar Canada

Key considerations for incorporation COURSE DESCRIPTION As a small business owner, the realities of your legal and tax situation will change as your company grows. Incorporating offers a business structure with many advantages you might not have considered. Join Dana Gordon, Benchmark Law Corporation, and learn about the benefits of incorporating, how to incorporate your business and legal tips to help you with “life after incorporation”. This seminar is ideal for anyone who wants to get incorporated properly within BC…

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Facebook: Engage Your Audience – Advanced

December 14 @ 9:00 am - 1:00 pm
Webinar Canada

If you already have your own business Facebook page, then now’s the time to uncover opportunities for networking with a variety of people. Learn how to be prepared, work with newsfeed formulas, enhance your presence, place ads, and boost posts. Registration deadline: Dec 10 Learn More or Register

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