Where is Your URL?

Have you noticed how many vehicles have vinyl letters on their rear window or bumper? For small businesses, this has been a great way for them to get exposure wherever they go.

For as low as $50, your website address can become a moving billboard. It’s funny when you see beat-up vans or trucks with the name of a company and telephone number displayed on the back of their vehicle. I often wonder if people have the confidence to call these service people after seeing how they take care of their automobile.

What really caught my attention recently was driving behind a police car. On the back windshield was their URL – www.vpd.ca – in white vinyl. When the Vancouver Police Department starts promoting its website on patrol cars, you know you’ve missed the boat if you haven’t already done it.

Taking this a step further, the VPD also communicates to the people of Vancouver via Facebook, Twitter, YouTube videos and even a blog. This is becoming the way of the world. What’s your social media game plan?



Jen DeTracey

Jen DeTracey is a Strategic Alchemist for Lift Strategies. "My focus over the past 25 years is to really drive home the importance of customer retention and getting new customers efficiently. It’s about nurturing your fans and attracting new ones. If you don’t have a system in place to keep customers, you can’t go out effectively get new ones.” Jen offers in-person and phone consultation, keynote speaking, half day training, her “Lift Strategies” book and the "create your customized marketing action plan" through a personalized one to one telephone/online program.

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